Director of Patient Acquisition

About Belle

Belle is a fast growing engagement company that is revolutionizing home healthcare – and it all begins with the feet. With 25M+ U.S. seniors no longer able to see or reach their feet, a lack of self care and mobility challenges cost the health insurance plans $38B+ in preventable medical spending every year.

Belle trains and manages a network of nail technicians or “Belle Technicians” who provide in-home foot care (aka medical pedicures). Belle uses cutting edge data science to identify those most in need on behalf of health plans and deploys its services accordingly. While in the home, Belle Technicians complete assessments and screenings, often being the first to identify emerging issues below and above the knee. As these issues arise, a team of remote nurses coordinate care with other healthcare providers - preventing serious and costly episodes.

Our mission: Bring Joy to Healthcare. Join us if our cause inspires you!

About this Role

Belle is looking for a strategic and data-driven Director of Patient Acquisition to drive patient acquisition through an omni-channel approach. This role will lead both B2B2C and Direct-to-Consumer (DTC) growth strategies to achieve aggressive acquisition targets while optimizing costs. You will own the development, execution, and measurement of marketing and sales initiatives, ensuring seamless enrollment experiences and alignment between Business Development (BD), Operations, and Supply teams. This role is remote.

Responsibilities

• Develop and execute a B2B2C and DTC growth strategy to drive patient acquisition, targeting:
• Maintain steady B2B2C strategy (mail & phone) while iterating on DTC channels to maximize efficiency.
• Design and implement rapid, lightweight experiments to identify the most effective marketing channels, including: Mail & Phone, Field Sales, Email Marketing, Social Media (Facebook) and Structured Word-of-Mouth (WOM) & Referral Programs.
• Analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) across channels to optimize the marketing mix.
• Develop a strategy to identify the right patients with the right insurance plans (Med Supp, in-network plans) while minimizing poor collections risk.
• Identify and resolve pain points in the patient enrollment journey, collaborating with Operations Leadership. Key focus areas:
  • Patient Access: Addressing existing barriers to care.
  • Polychronic Conditions: Ensuring outreach aligns with Medicare patients (75%+ have 2+ chronic conditions).
  • Seamless Intake & Enrollment: Improving the first booking experience.
• Serve as a strategic bridge between BD, Operations, and Supply teams to ensure alignment and operational efficiency.
• Act as the key conduit between BD sales and operational fulfillment, ensuring smooth handoffs and coordination.
• Build a strong partnership with Ops (Suppl