Jobs and Careers

Brand Manager

The Netherlandsfull_timeVerifiedPosted 30 Jan 2024

About the role

No Relocation Assistance Offered
# 158056 - Breda, Noord Brabant, Netherlands

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

Brand Manager

Breda

At Hill's we have a purpose! Every day around the world, we transform the lives of millions of pets through groundbreaking innovation, outstanding nutrition, and committed people.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

We’re looking for an enthusiastic and positive minded Brand Manager to join our Benelux team, located in Breda and we hope that’s you!

A Brand Manager is responsible for the brand strategies across commercial operations to achieve financial and market share objectives in The Benelux. You will work in cross functional teams to optimally exploit the opportunities in our local market and deliver efficient execution. Besides that, you will be in close contact with the Regional Marketing team in Switzerland and Online Acceleration Centre (OAC) in the UK.

What you’ll do

The below is a sample of what you will experience and expect to accomplish:

Brand & Category Plan

Develop and implement omni-channel marketing brand and category plans to drive brand and share growth
Identify issues / opportunities, analysis and propose action plans to achieve brand objectives
Manage brand P&L and A&P budgets
Drive the execution of margin improvement and revenue growth management initiatives
Brand and key segment product portfolio management

Brand Activation

Develop the annual grid for Benelux and lead local execution including new product launches, annual activations and strategic business initiatives
Active participation in Regional Go-to-Market teams to provide input for the central developments
Develop local 5P marketing plans and supervise the progress
Lead the localisation of development of brand communication materials
Works closely with our local digital managers and our OAC based in the UK for strong digital campaigns and online presence
Identify & lead key “test and learn” opportunities

Insights & Analytics

Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
Develop & use strong consumer & shopper insights about market and condition of focus.
Understand the pet specialty retail environment’s, and field team needs, to deliver strong promotional and marketing programs.