Marketing Manager

Blue Yonder Title 

Integrated Marketing Manager - ABM

Location 

Dallas, TX or Scottsdale, AZ

Remote

Overview 

As an Integrated Marketing Manager - ABM, you will be at the center of orchestrating and executing cross-channel marketing programs that drive measurable growth for Blue Yonder with a focus in Account Based Marketing (ABM). In partnership with leadership, you’ll lead the development and execution of integrated strategies that align with sales goals and business priorities—ensuring a cohesive and impactful customer journey across every touchpoint.

This role is responsible for bringing ABM programs and campaigns to life through a blend of tactics including events, webinars, email marketing, paid media, content syndication. A key part of success in this role is the ability to integrate these elements into well-rounded, impactful programs. You’ll work closely with cross-functional stakeholders spanning industry, product marketing, business development, and sales—to ensure end-to-end alignment and flawless execution of demand generation initiatives across all channels.

Scope: 

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• This role supports both North America and EMEA regions, with a focus on the CPG and Life Sciences sub-verticals.

What you will do:

• Execute integrated ABM marketing strategies in collaboration with key stakeholders, ensuring alignment with sub-vertical goals and broader business objectives.
• Partner with the Marketing Managers to develop and implement comprehensive plans across ABM, campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with prospective customers and partners.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead ABM programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

What we are looking for: 
 

• 3-5 years in marketing in a variety of roles including demand generation, field marketing or ABM
• Prior experience working closely with the sales team, preferably within a SaaS company is highly desired 
• Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue 
• Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication. 
• Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs 
• Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept 
• A strong proponent of marketing technology and operations. 
• Depth of experience in project management and driving results across cross-functional teams is key. 
• Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets 
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment 
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, Salesforce or similar 
• Experience with marketing tools such as 6Sense, Triblio, DemandBase, etc. is a plus 
• Excellent project management skills 
• Regional Trave