Executive Creative Director, XCM

Amazon's global cross channel, cross category marketing team (XCM) is seeking an Executive Creative Director to drive the strategic creative vision for Amazon's brand voice and develop fully integrated marketing experiences across all channels and touch points. This senior leadership role combines large scale creative thinking with executive-level strategic oversight, leading large-scale initiatives that span multiple departments and have company-wide impact.**


This is a modern, AI forward art director who can be a taste maker for the organization. As the ideal candidate, you are a creative leader with deep expertise in visual design, art direction, and creative execution who can inspire and direct both internal teams and external creative resources, effectively pitch and align senior leadership to transformative ideas, and work seamlessly across marketing, merchandising, and product development programs. This role requires someone who can unify strategy and execution across all mediums while providing strategic guidance to diverse creative, editorial, and production teams.

Strategic Creative Leadership

- Develop and champion Amazon's overarching creative vision and brand strategy across global markets

- Lead enterprise-level creative initiatives that drive significant business impact and customer engagement

- Partner with executives to align creative strategy with business objectives

- Establish creative standards and frameworks that influence company-wide marketing approaches

- Drive innovation in creative processes and methodologies across the organization

- Drive emotional storytelling strategies that build deep customer connections across the full marketing funnel

- Lead integrated campaigns from awareness through conversion, ensuring cohesive brand narrative across all touchpoints



Full-Funnel Creative Strategy

- Design integrated creative approaches that guide customers through complete journey from discovery to purchase

- Balance brand-building creative with performance-driven content to optimize both awareness and conversion objectives

- Develop creative frameworks that scale from premium brand moments to social-native, always-on content strategies

- Orchestrate creative collaboration between internal teams and external agency partners to maximize creative impact and efficiency



Art Direction & Creative Vision

- Lead art direction and visual design strategy across all marketing touch points and brand expressions

- Conceptualize and oversee execution of large-scale, multi-platform creative campaigns with strong visual storytelling

- Lead strategic design and content marketing projects presenting complex multidisciplinary challenges

- Direct visual identity, typography, color systems, and design language that defines Amazon's creative expression

- Solve for business, customer, and stakeholder requirements while building creative that is unique, breakthrough, and highly effective

- Master platform idiosyncrasies and create tailored content strategies that drive measurable marketing objectives

- Stay ahead of emerging design trends, technologies, and cultural shifts to maintain Amazon's creative leadership position

- Develop emotionally resonant creative that drives both brand affinity and performance metrics across awareness, consideration, and conversion stages

- Lead social-first creative strategies while maintaining consistency across traditional brand channels and premium media placements

- Create compelling brand narratives that work seamlessly from large-scale brand campaigns to targeted social content



AI-Powered Creative Leadership

- Leverage AI tools and technologies to enhance creative ideation, production efficiency, and campaign optimization

- Develop AI-assisted creative methodologies that accelerate concept development while maintaining creative quality and brand consistency

- Establish governance frameworks for AI-generated content that ensure brand safety, legal compliance, and creative standards

- Stay current with emerging AI creative tools and evaluate their potential impact on team capabilities and creative output

- Balance AI efficiency gains with human creative judgment and strategic thinking to deliver breakthrough creative solutions



Organizational Leadership

- Build, mentor, and lead high-performing creative teams across multiple disciplines, with emphasis on art direction and design talent

- Establish policies, procedures, and creative frameworks that impact the broader organization

- Foster a culture of creative excellence, innovation, and continuous learning

- Coach and develop creative talent at all levels