Store Manager

Retail Job Description

Reports to: General/District Manager

 

 

 

Store Manager

 

Selling and Service

· Understands organizational objectives and makes decisions that align with Company priorities and values

· Endorses, models and develops team to deliver Coach’s Selling and Service expectations

· Manages sales strategies, initiatives and growth across all categories

· Flexes store business strategies and personal selling techniques to contribute to overall store and financial results

· Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers

· Sales/productivity goals: sets and communicates goals for the team, tracks store’s performance at all times

and achieves sales through team

· Productivity Management: holds the management team accountable for floor supervisor productivity, personal productivity and management contribution

· Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals

· Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going

productive relationships with customers

· Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives

· Understands changes in local market with potential impact on business performance and supports the

execution of local sales strategies and tactics

· Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace

· Creates positive impressions with store team and customers by bringing best self to work through elevated,

sophisticated, appropriate business attire consistent with Coach’s guide to style

· Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)

· Coaches team on how to incorporate trends into their selling experience with customers

· Influences customer’s purchase decisions by balancing patience and assertiveness

· Sensitive to customer and team’s needs and tailors approach by reading cues

· Resolves customer problems and meets customer needs in a timely manner through solution-oriented and

forward thinking

· Encourages team to build long-term relationships with customers to drive business

· Develops both self and individual product knowledge skills and remains aware of current collections

· Protects and drives the needs of the business at all times

· Understands the positive sales impact staffing has on the business; recruits and hires accordingly

· Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing

Company tools

· Ensures all daily tasks are completed without negatively impacting service of Coach standards

 

Workplace and Environment

· Creates enthusiasm and positivity for a shared vision and mission

· Leads by example

· Demonstrates confidence when leading the team and managing the store

· Takes initiative; has a high level of ownership and accountability for results of self and others

· Approaches challenges in direct and timely manner and takes action to course correct in the moment when appropriate

· Builds trusting relationships with peers and team

· Acts as advocate for the team and Brand

 

Workplace and Environment (continued)

· Is adaptable and flexible to change

· Switches gears based on the needs of the business both seamlessly and pro-actively

· Welcomes feedback and adapts behaviors as appropriate

· Maintains a calm and professional demeanor at all times

· Fosters an environment of teamwork and collaboration

· Creates short and long-term strategies to achieve personal metrics and performance

· Uses available resources to make informed decisions and takes appropriate partners when necessary

· Utilizes Company tools to keep self-informed

· Delegates and empowers others

· Recognizes and values individual performance and communicates appropriately

· Evaluates performance of all team members and provides consistent and timely feedback; creates and

modifies action plans for the continuous development of staff

· Resolves performance problems using appropriate communication, coaching and counseling techniques

· Creates a talent bench strength by actively recruiting and interviewing candidates

· Recruits, interviews, selects, on boards and retains top talent

· Acknowledges and reinforces the importan