Manager, Platforms

Company Description

Both Performance Collective and PHM sit under the Publicis Media pillar, which is a collective group of agencies that specifically focus on Media advertising under the Publicis Groupe network. Within this collection of agencies as well as the broader network, we are uniquely positioned to not only deliver innovation to our clients as we partner together but also deliver the best-in-class opportunities and benefits to our employees. We deliver the atmosphere of a startup company, with the stability of having a parenting company in Publicis Groupe. As you can see, we are growing; in the past year alone, we have hired 1/3 of our current workforce. Currently, we operate out of four locations across the US which are New York, Chicago, Detroit, Philadelphia, and Los Angeles. LifeSpeed in particular will be based out of our New York office. 

Job Description

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements.  As a Manager, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.  

Specifically:  

• Deliver client and internal solutions through quantitative analysis in line with industry best practices  
• Execute analytics projects in coordination with the analytic team lead and partners across the agency  
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis  
• Contribute to innovation within digital marketing and analytics within the agency and industry  

Role Objectives: 

 Client Responsibilities  

• Define, prioritize and execute various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production  
• Responsible for KPI development and identify strategic areas for optimization  
• Proactively identify clients’ needs and scope advanced analytics project to grow business  
• Contribute the strategic planning process for the clients with new ideas and process development  
• Develop relationships with clients, internal stakeholders and sister agency partners toward best-in-class data and quantitative marketing strategies  
• Participate independently in weekly/monthly client calls and lead analytics focused calls  

People & Team Development  

• Manages and/or mentors Sr. Analysts, Analysts & Bid Strategists  
• Participate in talent recruiting and retention efforts  

Practice Development  

• Develops refine and implement best practices, managing quality of service and strategy within the Analytics team  
• Contribute to the development and refinement of key analytic products  
• Partner with publishers and technology platforms to develop and implement innovative solutions to performance marketing  
• Work within a collaborative team to address client and industry challenges  
• Link media and content strategies with customer analytics to build personalized marketing services  

Qualifications

• 4-5 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations; experience in management a plus  
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus  
• Hands on experiences in advanced statistical modeling including predictive modeling, customer segmentation and test design  
• Experience with SPSS/SAS or R, Python or other similar statistical and data mining tools.  
• Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics  
• Experience with digital media measurement and analytics  
• High competency level in MS Office with specific strengths in Excel (knowledge of VBA a plus) and PowerPoint  
• Experience with business intelligence platforms such as QlikView or Tableau and an understanding of relationship database a plus  
• Experience with machine learning principles and applications a plus  
• Possession of excellent written, oral communication and presentation skills  
• Able to work independently and balance multiple tasks  
• Proven experience managing or mentoring a team  

Additional Information

Compensation Range:  $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation wil