SVP, Research, Insights & Planning, the Americas

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

SVP, Research, Insights & Planning, the Americas

Overview
• The Americas Region Research, Insights & Planning team is focused on identifying opportunities and minimizing risks for the Americas Marketing and Communications team through market research, insights, analytics & measurement, and planning disciplines.
• The specific role of the Senior Vice President, Research & Insights on the team will be to lead the research and insights discipline for the Americas region and advance it to a foresight powerhouse. This role leads insights/trend spotting, consumer mapping, behavioral economics, macroeconomics, analytics/measurement/reporting and annual strategic planning.
• The role reports into the Executive Vice President, Marketing & Communications, Americas
And dual reports into the Executive Vice President, Marketing and Communications for Latin America and the Caribbean
• The role works closely with our Product teams to develop CVPs, do segmentation and provide custom research to help us support existing client needs, and win new business. Storytelling in RFPs is a critical aspect of this role.
• The role works directly with client product and marketing teams in helping launch new products, expand into new segments, market entry, CVP development and benefits planning.

About You
• Do you like connecting the dots from different sources and creating compelling stories or actionable patterns out of data?
• Do you like identifying nuggets in the data to understand the “why” and make the connections to the “so what” in order to make a positive impact on the business?
• Are you at the forefront of research, insights and industry trends?
• Are you intrigued and curious about modern, cutting-edge research capabilities and have brought those forward in your organization?
• Are you comfortable with being the voice of Mastercard’s point of view and thought leadership at industry conferences, customer events, media etc?

Role

Insights/Trend Spotting
• Lead on defining rich insights, trends and new innovations that help advance our brand’s competitive positioning, create relevance among the future consumer and help garner earned attention.
• Leverage insights with new and existing customers to win business. Help shape brand story, CVPs, Benefits etc.

Thought Leadership
• Combine research results with other information sources to generate thought leadership content, tell a compelling story and provide context, hypotheses and the “so what” for the business with actionable recommendations. Package thought leadership content into formats that can be shared in both internally and externally facing engagements.
• Present findings across the Americas to clients, media and industry bodies.

Consumer Mapping and Behavioral Economics
• Analyze consumer and market trends to understand key perceptions, motivations and drivers of consumer dynamics.
• Measure an optimize campaigns and CVPs to help strengthen them in real time.

Annual Strategic Planning
• Create a framework for the annual planning process across the region and lead the process for North America, including identifying strategic insights and trends that guide the framework and managing the teams to create one cohesive story.
• Set up, own and drive the innovation agenda for the research and insights practice across the Americas.

Analytics/Measurement/Reporting
• Drive a thorough understanding of brand studies, measurements and criteria that would influence brand strategies and marketing plans.


All About You
• Experience with future casting and thought leadership research and insights senior roles, ideally across the Americas region.
• Ability to ideate around big ideas, connecting research insights with consumer/market trends, finance, brand, to develop hypotheses.
• Ability to work collaboratively across multiple groups, at times with sense of urgency and agility.
• Strong data packaging and storytelling skills.
• Strong verbal and written presentation skills, with executive presence, both internal in Mastercard and external with customers (issuers, merchants, other).
• English and Spanish bilingual prefe