Why Patients Need You

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of patients faster and with more impact.

What You Will Achieve

Join our newly established Earned Media and Partnerships Organization within our Chief Marketing Office to define strategies and activations for earned media across our business: You will:

• Partner with brand teams and corporate affairs across Pfizer's commercial organization to develop strategies and activations for earned media leveraging capabilities from the CMO center of excellence
• Orchestrate integrated planning process and execution of modern earned media strategies
• Sit with cross functional teams to activate earned media plans across key therapeutic areas and tie back to systems and tools of the Chief Marketing Office
• Background in healthcare a plus
• Comfort in navigating paid, earned, owned

How You Will Achieve It

• Responsibility for creating effective earned media strategies and activations in partnership with cross-functional team to drive brand or therapeutic awareness, engagement and audience action
• Understand the earned media landscape within the health or pharmaceutical space and have a clear point of view on how to navigate effectively based on the brief
• Work in close partnership with our media planning team to bring synergies or amplification of their ideas on behalf of the brand
• Identify gaps and opportunities in earned media plans and recommend solutions
• Help to fine-tune measurement plan for earned media to demonstrate consistent value
• Focus on digital and social communications to drive therapeutic area / brand awareness and visibility
• In partnership with the Influencer center of excellence, activate influencer programs specific to therapeutic areas
• Partner with our corporate affairs team, media planning team and brand teams to plan and activate integrated earned plans and programs
• Collaborate with and lead agency and vendor partners for execution of earned activations
• Ensure compliance with all regulations and guidelines for earned in the pharmaceutical space
• Have an up-to-date knowledge of the latest trends, platforms and best practices for earned media campaigns
• This highly visible role will be a key member of the Earned Media and Partnerships team; partnering closely with cross-functional team members across the Chief Marketing Organization, Corporate Affairs and Brand teams

Qualifications

Must-Have

• Bachelor's degree
• 7+ years of earned experience either in-house or at the agency setting
• Strong understanding of social media platforms, influencer marketing and listening tools
• Strong examples of past work executing end-to-end earned campaigns
• Strong project management skills
• Growth mindset and ability to build something new in a white space
• Excellent written skills
• Strong understanding of the legal and compliance regulations in the pharmaceutical / health marketing space
• Experience working with organizations going through transformations is a plus
• Compelling communication skills
• Aptitude for convincing others (internally and externally) of the value of their ideas
• Exceptional interpersonal skills and mastery of working in a matrix environment
• Must be able to both drive strategy and execute with speed and high quality
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Executive presence and ability to interact and influence effectively with all levels of the organization
• Strong communication skills with ability to articulate and optimize design based on the value to user a