VP, Demand Generation (US- remote)

About League  

Founded in 2014, and with a total funding currently at $220 million;  League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.

Position Summary

League is a leading healthcare platform as a service (HPaaS) company that empowers healthcare organizations to innovate and deliver better patient care. We are seeking a highly motivated and experienced Vice President of Demand Generation to lead our global demand generation strategy and execution.

In this role, you will:

• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
• Oversee all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
• Build and manage a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability
• Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation programs and optimize accordingly
• Manage the demand generation budget and allocate resources effectively
• Collaborate closely with sales, product marketing, and customer success teams to ensure alignment and drive pipeline growth
• Stay abreast of industry trends and best practices in demand generation, particularly within the healthcare technology sector
• Leverage marketing automation tools and technologies to streamline processes and improve efficiency
• Analyze campaign performance data to identify areas for improvement and implement data-driven optimizations
• Develop and maintain a strong understanding of the HPaaS market, target audience, and competitive landscape
• Present regular reports to senior management on demand generation performance and key initiatives
• Develop and execute targeted digital marketing campaigns across various channels, including search engine optimization (SEO), paid media (PPC), social media advertising, and email marketing
• Create compelling content such as white papers, blog posts, case studies, and webinars to educate and engage target audiences
• Plan and execute industry events and conferences to generate leads and build brand awareness
• Implement account-based marketing (ABM) strategies to penetrate key healthcare organizations

About You:

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in demand generation leadership roles, preferably within the healthcare or technology industry
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue
• Deep understanding of digital marketing channels, including SEO, SEM, social media, and content marketing
• Experience with ABM (Account-Based Marketing) strategies
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills and data-driven decision-making capabilities
• Excellent communication, interpersonal, and presentation skills
• Ability to thrive in a fast-paced, dynamic environment

Nice-to-have:

• Experience with ABM (Account-Based Marketing) strategies.
• Familiarity with healthcare regulations and compliance requirements (e.g., HIPAA).
• MBA or other relevant advanced degree.

Why League?

• Be part of a high-performing, collaborative team that values individual contributions and celebrates collective success.
• Make a real impact on the future of healthcare, helping to improve the lives of millions.
• Enjoy competitive compensation and benefits, including comprehensive health coverage and opportunities for professional development

What we offer:

• Comprehensive Health Benefits: We prioritize your well-being with complete medical, dental, and vision coverage.
• Bonus Program: Be rewarded for your contributions with our performance-based bonus program.
• Employee Stock Option Program: Become an owner and share in our success through our stock option program.
• Unlimited Paid Time Off: Take the time you need to recharge and maintain a healthy work-life balance.
• Spending Accounts: Manage your healthcare and dependent care expenses with