Sr. Manager, Product Management – PC & XR-VR

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Samsung Electronics America is seeking a dynamic and seasoned Senior Manager, Product Management – PC & XR/VR to lead category strategy, portfolio planning, and go-to-market execution across Samsung’s next-generation Computing and Extended Reality product lines. This role merges two high-innovation categories (PC and XR/VR) requiring a leader with deep cross-industry expertise, strong technology insight, and proven experience commercializing breakthrough hardware and software ecosystems.

This leader will drive US-market product strategy, represent Samsung with key carrier and retail partners, guide long-term roadmap decisions with HQ, and help define how Samsung will compete in emerging spatial computing, AI-enhanced productivity, and immersive device categories. The ideal candidate is both strategic and hands-on, capable of navigating fast-evolving trends, interpreting consumer and enterprise use cases, and influencing global planning decisions.

The position reports to the Director, PC & XR/VR Product Management and collaborates closely with other product categories, Sales, Marketing, Retail, and HQ product planning teams.

Role and Responsibilities

1. Product Strategy & Roadmap Leadership

• Build and own the US portfolio strategy for both PC and XR/VR categories aligning global innovation with US market insights, customer needs, competitive activity, and long-term ecosystem vision.
• Develop a cohesive multi-category roadmap (12–36 months) across Windows, Android/Chrome, and XR/VR platforms defining key hero models, price tiers, and differentiated value propositions.
• Serve as Samsung’s market expert, analyzing segment trends including AI PCs, ARM/Windows evolution, spatial computing, optical engineering, wearable displays, and cross-device interoperability.
• Benchmark competitive products (HP, Dell, Lenovo, Apple Vision Pro, Meta Quest, Ray-Ban Meta Smart Glasses, etc.) to create clear SWOT analysis and inform strategic recommendations.

2. Go-to-Market Excellence

• Lead GTM development for launches across PC and XR/VR categories creating positioning, consumer messaging, sales enablement tools, and cross-channel activation strategies.
• Partner with Marketing, Retail, Carrier, PR, and Supply Chain to orchestrate pre-launch planning, channel readiness, demand forecasting, and lifecycle management.
• Define the 4P strategy and drive comprehensive product launch across all relevant sales channels.
• Organize customer setup details, launch timing alignment, and cross-functional coordination for successful commercialization.

3. Customer, Carrier & Retail Engagement

• Represent Samsung at key customer meetings and retail line reviews articulating product differentiation, ecosystem value, and long-term roadmap direction.
• Understand detailed partner technology requirements, ensuring portfolio plans meet technical, certification, and business needs across Windows, Android, and XR/VR platforms.
• Provide risk assessments when products deviate from US-market requirements and influence HQ to optimize global models for the US environment.

4. Market Performance Management

• Monitor category performance vs. financial targets identifying drivers of share, revenue, and profitability gaps, and creating actionable plans to address them.
• Track competitive investments, market reception, XR/VR developer ecosystem dynamics, and OS/platform updates to guide portfolio adjustments.
• Consolidate post-launch learning (VoC, NPS, consumer research, media reviews, channel feedback) to refine future strategy.

5. Cross-Functional Collaboration & Leadership

• Partner with HQ product planning to advocate for US requirements, shaping future PC and XR/VR hardware, software, AI features, and ecosystem integration.
• Collaborate with Content & Services teams on