Category Insights and Analytics Lead

Summary

Category Insights and Analytics Lead

 

As a strategic advisor, the Category Insights and Analytics Lead will collaborate closely with stakeholders, providing expertise on category, brand, and market trends to identify and exploit growth opportunities. By fully integrating into the client community, the manager will gain a comprehensive understanding of their strategic priorities, channel strategies, and available resources. This role involves democratizing these insights and strategies to internal partners, ensuring alignment, and maximizing the effectiveness of category management initiatives.

 

The Category Insights and Analytics Lead will play a pivotal role in shaping and executing category and brand strategies by thoroughly understanding client goals, capabilities, organizational structures, and their operational channels. This role demands the ability to transform in-depth analytics into actionable insights, focusing on various aspects such as macro-trends, competitive landscapes, pricing, promotions, assortments, space management, and shopper trends. The successful candidate will be adept at leveraging these insights to support and drive strategic decisions that align with both client and company objectives.

 

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Responsibilities

• Thought Leadership: Ability to develop and support driving insights into action through the deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, space management, and shopper trends.
• Communication: Fully understand client and company go-to-market, deploy national best practices, champion toolsets, and process, collaborate with field category and sales teams.
• Business Partner: Serve as an extension of client community fully understanding strategic priorities, channel strategy, available resources, processes, tools, and enablers democratizing to internal partners.
• Profitable Results: Serve as a strategic advisor to our internal stakeholders on category, brand, and customer market performance identifying white space to maximize growth opportunities.
• Long Range Business Planning: Support category and brand strategy through understanding client goals, capabilities, organizational structure, and the channels in which they operate.

 

Qualifications

Education Requirements: Bachelor’s degree required; graduate degree preferred

Experience Requirements: 5+ years of category management, analytics, strategy consulting, or CPG industry experience

 

Supervisory Responsibilities

Direct Reports- This position does not have supervisory responsibilities for direct reports

Indirect Reports- This position does not have guidance or mentoring responsibilities for indirect reports

 

Travel and/or Driving Requirements

- Travel and Driving are not essential duties or functions of this job

 

Required Knowledge and Skills

• Strong data storytelling and analytical capabilities
• Advanced Excel skills, including pivot tables and v-lookups
• Experience with syndicated data tools (e.g., NIQ, Circana) and data visualization tools (Power BI, Tableau, Looker)
• Proven ability to influence stakeholders and communicate complex analysis in actionable, clear terms
• Comfortable managing multiple priorities in a fast-paced, cross-functional environment

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Responsibilities

• Thought Leadership: Ability to develop and support driving insights into action through the deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, space