Assistant Director of University Strategic Marketing

Title: Assistant Director of University Strategic Marketing

Division: University Marketing and Communications

Department: University Marketing and Communications

FLSA Status: Exempt

Salary Range: $67,000/Annual Salary

EEO Job Group: 2 E2

Position Summary

The University of Southern Indiana is accepting applications for Assistant Director of University Strategic Marketing.

As a member of the University Strategic Marketing team this role aligns engagement and outreach efforts alongside University Marketing and Communication’s objectives in support of the University Strategic Plan. Reporting to the Chief Marketing Officer, this position manages strategy and content marketing for key University areas and collaborates with other individual team members serving in cross-departmental roles. This role employs an understanding of digital marketing, including SEO, SEM, social media, email marketing, and content creation, drawing from market research and competitor analysis to adapt strategies to a rapidly changing digital landscape.

Duties/Responsibilities 

• Partner with Undergraduate Admissions and School of Graduate Studies in writing and editing email communications for use in the University CRM (Slate) and make recommendations for timely communications based on appropriate recruitment cycle timing and audience needs.
  
  
• Manage digital marketing agency partner(s) and related output and plan. Work closely with University Strategic Marketing team to closely align overall plan with traditional marketing channels.
  
  
• Develop project plans and work closely with members of the University Marketing and Communication team to manage outreach, website content, social media content, advertising and email communications across the enrollment spectrum—undergraduate, graduate, online learning, traditional and adult learner audiences.
  
  
• Actively engage as a vital contributor and participant in the strategic marketing endeavors of University Marketing and Communication by contributing at meetings throughout campus and report on assigned marketing objectives and analytics.
  
  
• Partner with leadership to support program promotion and track/report specific marketing activities and outcomes to identify return on investment and effectiveness of marketing campaigns.
  
  
• Maintain the organizational "voice" and brand identity, serving as a primary storyteller and brand ambassador and work with the CMO and Associate Director of University Brand and Special Projects to enforce brand guidelines and ensure consistent messaging and representation in respective areas.
  
  
• Cultivate relationships with a broad base of users across academic colleges and departments to craft content for effective community engagement and retention efforts. The Assistant Director is expected to be collaborative, collegial, and forthright in representing the interests and ideas of University Strategic Marketing in critical discussions.
  
  
• Contribute knowledge and experience analyzing data from other sources, including Google Analytics and other web platforms to better track and understand the full-funnel customer journey. Provide expertise in optimizing digital and web strategies for SEO.
  
  
• Serve as project management lead as needed.
  
  
• Perform related duties as required.

Required Knowledge and Skills

• Bachelor’s degree in marketing, communications, business, public relations or related field.
  
  
• Minimum of four years of relevant experience and of demonstrated success in developing and executing strategic marketing plans in support of increasing awareness, program impact and outcomes.
  
  
• A nuanced understanding of strategic marketing best practices and a keen eye for developing industry trends and advances.
  
  
• Demonstrated track record for collaboration, organization, efficiency and the ability to work under pressure to meet strict deadlines.
  
  
• Brand management experience, preferably with multiple product/program lines leveraging an overall institutional brand.
  
  
• Proficiency in digital marketing tools (e.g., Salesforce/Slate (CRM), Google Analytics, MailChimp/Constant Contact (email marketing), Drupal/Umbraco (CMS), Tableau) and techniques (e.g., SEO/SEM, market research, social media engagement) and, at minimum, the ability to learn and adapt to enterprise systems.
  
  
• Project management experience with ability to track, prioritize and meet deadlines while overseeing multiple projects simultaneously and maintaining exceptional attention