Associate Dean of Enrollment Management

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Working Title:

Associate Dean of Enrollment Management

Institution:

Minnesota State College Southeast

Classification Title:

State Prog Admin Manager

Bargaining Unit / Union:

220: Managerial Plan

City:

MSSE - Winona CampusRed Wing

FLSA:

Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Classified - Unlimited

Salary Range:

$40.26 - $58.20

Job Description

Under general administrative oversight, the Associate Dean of Enrollment Management will lead all aspects of student recruitment, admissions, and retention efforts with a data-driven focus on student success and institutional growth. The position works collaboratively with the president, college leadership, faculty, staff and students and leads the enrollment management team to ensure the college meets and exceeds enrollment goals, increases the size of the student body to achieve Southeast’s Strategic Plan objectives, retention goals, and diversifies enrollment streams. This position may be located at either the Winona or Red Wing campus

The Associate Dean of Enrollment Management will shape and implement a strategic enrollment management plan that is innovative, focuses on data-driven processes that promote efficiency and growth. Collaborating with cross-campus stakeholders, this leader will play a critical role in promoting and maintaining a collaborative, learner-centered culture that prioritizes enrollment growth, retention, and student success. The Associate Dean also provides data analytics to measure progress and reports to internal and external stakeholders, demonstrating a strong commitment to equity, inclusion, and Southeast’s values.  This position provides supervision, leadership, and the necessary direction for meeting the educational needs of a diverse student body. The position will achieve a high standard of excellence and innovation, implementing high-impact practices and emerging industry trends related to enrollment management.

Additionally, the position develops and supports partnerships with public and private K-12 schools, area colleges and universities, Adult Basic Education (ABE), community organizations, corporate partners and workforce development to enhance recruitment and enrollment initiatives.

Create, implement, and evaluate Southeast’s enrollment management plan and enrollment management operations and strategies.

• Develop and implement a comprehensive, effective strategic enrollment management (SEM) plan that supports Southeast's growth goals, mission and vision, and implements tactics to achieve Southeast’s recruitment targets for both campus’ physical locations and online programs.
• Collaborate closely with institutional effectiveness to collect, analyze, and interpret admission and retention data to ensure the effectiveness of Southeast’s SEM.
• Establishes and regularly assesses predictive enrollment models and indicators, using real-time analytics to inform recruitment, and retention strategies.
• Stays informed on the latest trends and high-impact practices in higher education enrollment management, financial aid, and retention, continuously seeking opportunities to innovate and improve processes.
• Builds and enhances relationships with faculty, staff, and administrators across the college, to expand their understanding of trends in higher education and to aid in the fulfillment or enrollment management initiatives and priorities.
•  Establish goals for inquiries, applications, acceptances, campus visits, interviews, and enrollment for recruiting purposes and provide reports to the College leadership on progress toward these goals.
• Strategically utilize marketing assets and external marketing vendors to generate and ensure proper and memorable recruitment messaging and content are used in publications, digital marketing, social media, and website to support student recruitment goals and other marketing and promotion needs of the college.
• In close collaboration with the Director of Marketing, identify market segments and inform nuanced marketing strategies with a focus on brand-building, innovation, and best practice; guides the development of recruitment and marketing materials; and monitors the performance of strategic recruitment and integrated marketing plans.
• Provide education and information regarding changing demographics and the higher education landscape and provide institutional partners with the guidance and training to collaborate on effective recruitment and engagement activities in a way that is productive, proactive, and valued.
• Oversee initiatives