Senior Manager, Campaign Operations

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Senior Manager, Campaign Operations will be responsible for overseeing the planning, execution, and optimization of our marketing campaigns across various channels

What You'll Do

• Oversee, manage and optimize programmatic campaign activity across multiple DSPs, managing setup, optimization, pacing and performance delivery across video, CTV, mobile, and native channels

• Develop optimization strategies grounded in data and experimentation to drive measurable results.

• Build, negotiate and manage private marketplace deals

• Support the end-to-end management of marketing campaigns ensuring alignment with overall marketing objectives and brand guidelines.

• Partner with the AdTech Partnerships team to best utilize the adtech architecture for Sallie

• Implement best practices to optimize campaign performance, including segmentation, targeting, and personalization strategies.

• Ensure campaign integrity and compliance through rigourous QA, brand safety and adherence to privacy regulations.

• Collaborate with cross-functional teams to define campaign objectives, target audience, and key performance indicators (KPIs) for each campaign.

• Oversee the planning and execution of campaign timelines, ensuring all deliverables are met within specified deadlines.

• Coordinate with creative teams to develop compelling campaign assets, including emails, landing pages, banners, videos, and other marketing collateral.

• Utilize marketing automation and CRM platforms to execute campaigns, track performance metrics, and generate actionable insights.

• Conduct thorough campaign analysis and reporting, highlighting key findings, trends, and recommendations for future campaigns.

• Continuously refine operational workflows, improving trading efficiency, process automation and platform governance
  
  

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum: Indicate minimum education, skills and experience required.

• 5+ years of experience in programmatic campaign management, marketing operations, or a similar role, working with multiple DSPs

• Proven experience working across multiple media channels (display, video, CTV, mobile, native, audio, etc.)

• Experience building and maintaining PMP and PD deals with SSPs and similar.

• Strong track record of data-driven optimization leveraging audience segments, bid strategies, and inventory curation.

• Experience working directly with ad servers, tag management and pixels in various internal and external systems

• Strong leadership and people management skills, with the ability to motivate and inspire team members to achieve goals.

• Solid understanding of campaign management tools, marketing automation systems, and CRM platforms.

• Pro