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Head of Product Marketing
TrustlySan Carlos, United Statesfull_timeVerifiedPosted 4 Feb 2025
About the role
WHO WE AREAt Trustly, we’re on a mission to deliver a better way to pay and get paid. Consumers deserve a payment option that prioritizes financial responsibility, and merchants should have the independence to accept payments without unnecessary costs. This mission drives everything we do.
We’re revolutionizing the payments industry by making Pay by Bank the new standard at checkout, providing a smarter payment option to credit and debit cards. For merchants and consumers, this means the freedom to make and receive payments with greater security and ease.
Fueled by this purpose, we’ve grown into a global network connecting 9,000 merchants to 650 million consumers through 12,000 banks across 33 countries, processing over $100 billion annually. As the leader in Pay by Bank, we aim to redefine the payments experience by delivering exceptional products and unmatched value.
With regional offices in Vitória, Brazil and Silicon Valley, USA, and our global headquarters in Stockholm, Sweden, we are a diverse team that spans over 30 nationalities. Embracing a culture of innovation and collaboration, our 'work from anywhere' policy allows employees in Brazil, the U.S., and Canada to work remotely within their country of residence, enabling flexibility while staying connected to our global team.
Now is the perfect time to join us and help accomplish our mission. If you’re inspired by purpose, thrive in a fast-paced and entrepreneurial environment, and are ready to shape the future of payments, we’d love to hear from you!
ABOUT THE ROLE As Trustly’s Head of Product Marketing hire, you will join a growing marketing team that is setting records across North America in helping to drive merchant and consumer usage of Trustly’s products and services. This is a critical role to create, build, and drive a product marketing strategy and roadmap for the team and company now and into the future. This includes reframing the current pitch, competitive intelligence, battlecard creation, etc.In this role, you will bring our current and new products and features to market and communicate their business benefits. Your success will be in merchant engagement, excitement, and understanding of our product offering and eventual usage and adoption by merchants and consumers. You will work across the entire Marketing team, Sales, Customer Success, Creative, User Experience, Product, and Merchant Services.
WHO YOU'LL WORK WITHOn the Marketing team, we strive to create and implement strategic initiatives that will effectively increase brand awareness, engagement, and loyalty, while driving revenue growth. Our mission is to build brand equity that leads to customer and partner loyalty and advocacy. We are looking for innovative people who can play a critical role in ensuring our organization's long-term, healthy growth.
We’re revolutionizing the payments industry by making Pay by Bank the new standard at checkout, providing a smarter payment option to credit and debit cards. For merchants and consumers, this means the freedom to make and receive payments with greater security and ease.
Fueled by this purpose, we’ve grown into a global network connecting 9,000 merchants to 650 million consumers through 12,000 banks across 33 countries, processing over $100 billion annually. As the leader in Pay by Bank, we aim to redefine the payments experience by delivering exceptional products and unmatched value.
With regional offices in Vitória, Brazil and Silicon Valley, USA, and our global headquarters in Stockholm, Sweden, we are a diverse team that spans over 30 nationalities. Embracing a culture of innovation and collaboration, our 'work from anywhere' policy allows employees in Brazil, the U.S., and Canada to work remotely within their country of residence, enabling flexibility while staying connected to our global team.
Now is the perfect time to join us and help accomplish our mission. If you’re inspired by purpose, thrive in a fast-paced and entrepreneurial environment, and are ready to shape the future of payments, we’d love to hear from you!
ABOUT THE ROLE As Trustly’s Head of Product Marketing hire, you will join a growing marketing team that is setting records across North America in helping to drive merchant and consumer usage of Trustly’s products and services. This is a critical role to create, build, and drive a product marketing strategy and roadmap for the team and company now and into the future. This includes reframing the current pitch, competitive intelligence, battlecard creation, etc.In this role, you will bring our current and new products and features to market and communicate their business benefits. Your success will be in merchant engagement, excitement, and understanding of our product offering and eventual usage and adoption by merchants and consumers. You will work across the entire Marketing team, Sales, Customer Success, Creative, User Experience, Product, and Merchant Services.
WHO YOU'LL WORK WITHOn the Marketing team, we strive to create and implement strategic initiatives that will effectively increase brand awareness, engagement, and loyalty, while driving revenue growth. Our mission is to build brand equity that leads to customer and partner loyalty and advocacy. We are looking for innovative people who can play a critical role in ensuring our organization's long-term, healthy growth.
WHAT YOU'LL DO
- Bring products and features to market by communicating their business benefits for merchants and consumers.
- Research competitive offerings and own marketing research for the company (market trends, new technology breakthroughs, persona analysis, changes in regulation that impact our market opportunity, consumer research to define needs, etc.).
- Define the messaging and positioning of each product’s value proposition and leverage it in public-facing materials that we bring to market (website, collateral, Sales Development scripts, etc.).
- Build and create product messaging and a unique selling proposition that differentiates Trustly’s new products from each other and as well others in the market.
- Communicate the vision and value of new products to the Sales team and develop sales tools that facilitate the selling process.
- Develop the sales and marketing content for internal and external use (collateral, presentations, webinar, blogs, etc.).
- Partner with the Product Team on the current and upcoming product launches.
- Work closely with the sales team to gain feedback and interest from external parties to gain insight into future offerings or modifications to current offerings.
- Participate and plan in the launch of new products and/or services.
- Work with our merchants and/or through sales and customer success to evaluate needs and/or performance of our product offerings.
- Brief merchant-facing and go-to-market teams about new products.
- As you scale your work you will build a direct team to manage over time across all our merchant verticals both direct and indirect (channel partners, etc.). This is a build & test it yourself role which you will do first on your own and with the marketing team.
- Attend merchant events, trade shows, if/when needed to present and work with clients on marketing and/or general business initiativ
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