Product Manager (Portable Audio and Gaming)

<p>For our Italian Personal Entertainment Marketing Team, we are looking for a new Product Manager to team up with us to handle Portable Audio and Gaming product categories commercially – increasing sales, profit, brand awareness and purchase consideration at national level.</p><p>Guided by our Pan-European strategy, you will rigorously analyze your product group to set annual budgets and forecasts. From there, you will be a motivating partner to your country stakeholders (sales, brand activation, channel marketing and marcom teams) tasked with performing your plans, using your data-driven insights to adapt strategies for the local market.</p><p></p><p>You will:</p><ul><li>Look after the development of company market requirements for specific products, product lines or services, including product/service strategy definition, requirements analysis, and pricing.</li><li>Build a business plan (quantity, value, pricing) in a strong alignment with planning activities, supervise their development, assess market penetration, and product/service positioning to drive competitive advantage, revenue and market share.</li><li>Reduce broad concepts and business strategies into structured product/service marketing plans.</li><li>Discuss with clients to provide marketing or technical advice. Supervise and analyze sales promotion results to settle cost efficiency of promotion campaigns.</li><li>Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.</li><li>Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.</li><li>Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.</li><li>Lead, empower, and supervise the mobilization of a campaign team to advance campaign goals.</li><li>Plan and implement advertising policies and strategies for organizations.</li><li>Track program budgets and expenses and campaign response rates to evaluate each activity based on program objectives and industry norms.</li></ul><p></p><p>You will bring:</p><ul><li>University education or equivalent experience in Business and Marketing field</li><li>Consolidated experience in Product Marketing role.</li><li>Proven experience and product/business/commercial analysis expertise</li><li>Strong ability in data-analysis, MS PowerPoint and MS Excel use.</li><li>Commercially-minded, preferably with a sales awareness.</li><li>A motivating leader and natural great teammate.</li><li>Ambitious, entrepreneurial and highly professional.</li><li>Ideally familiar with Consumer Electronic marketing</li><li>Proficient in written and spoken English.</li></ul><p></p><p>Your new office</p><p>Milan</p><p>In our Milan office, you will enjoy a modern working environment. We have free coffee and you can relax in our VISION-S room where you can find top design eco-sustainable furniture and a PS5. We also have a canteen offering a range of meals, and there are other cafés close to the office. The office is convenient to reach via underground (M2 – Crescenzago stop) or by car as we have free and private parking available for staff.</p><p></p><p>Life at Sony</p><p>We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.</p><p>We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.</p><p>You can build your career around you with our fantastic range of learning &amp; personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!</p><p></p><p>Bring your uniqueness to Sony</p><p>We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.</p><p></p><p>We are Sony Europe</p><p>Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of