Lead Director, Enterprise Website Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Lead Director, Enterprise Website

Position Overview
We are seeking a visionary lead director to define the strategy and lead the transformation of our enterprise website into a world-class digital newsroom and content hub. This role will oversee a senior web manager and an AEM content specialist, with dotted-line support from a web analytics function, to deliver a dynamic, newsroom-style experience that informs, engages, and inspires our audiences.

The ideal candidate is a strategic leader with deep expertise in UX/UI design, content strategy, and digital publishing, combined with a passion for storytelling and operational excellence. You will champion editorial quality, design innovation, and performance optimization, ensuring our site becomes a trusted destination for thought leadership and brand storytelling.

Key Responsibilities

• Vision & Strategy
  • Define and execute a bold vision for the corporate website as a content-first, newsroom-style platform.
  • Establish editorial and design standards that elevate storytelling and user experience.
• Leadership & Team Development
  • Lead and mentor a team responsible for web operations, AEM content authoring, UX/UI design, and analytics.
  • Foster a culture of creativity, agility, and continuous improvement.
• Content & Experience Excellence
  • Oversee content strategy and governance, ensuring consistency, quality, and alignment with brand voice.
  • Drive UX/UI innovation to create immersive, accessible, and visually compelling experiences.
• Performance & Insights
  • Implement analytics frameworks to measure engagement, content reach, and audience behavior.
  • Translate insights into actionable strategies for editorial optimization and design enhancements.
• Technology & Innovation
  • Stay ahead of AEM advancements, digital publishing trends, and emerging technologies.
  • Partner with IT and development teams to ensure technical scalability and seamless integration of multimedia.
• Cross-Functional Collaboration
  • Work closely with marketing, communications, and product teams to align web initiatives with broader storytelling goals.
  • Manage vendor relationships for development, hosting, and QA services.
• Governance & Compliance
  • Enforce governance for workflows, publishing processes, and accessibility standards.
  • Ensure compliance with ADA, SEO best practices, and brand guidelines.

Required Qualifications

• 10+ years of experience in digital strategy, web management, or UX/UI leadership roles.
• Proven track record of leading large-scale content-driven web initiatives and managing cross-functional teams.
• Advanced knowledge of Adobe Experience Manager (AEM) and enterprise CMS platforms.
• Expertise in UX/UI principles, responsive design, and accessibility standards.
• Strong understanding of web analytics tools (Adobe Analytics, Google Analytics) and editorial performance metrics.
• Exceptional leadership, communication, and stakeholder management skills.

Preferred Qualifications

• Experience in newsroom-style publishing, corporate content hubs, or thought leadership platforms.
• Familiarity with Adobe Workfront, SEO strategies, and digital accessibility compliance.
• Background in front-end and back-end development concepts for effective technical oversight.
• Bachelor’s degree in Digital Media, Web Development, UX/UI Design, Journalism, or related field; advanced degree preferred.

What We’re Looking For

A content-driven, design-focused leader who combines editorial vision with technical expertise. If you are passionate about creating a world-class digital newsroom and have the ability to transform our web presence into a dynamic, storytelling platform, we encourage you to apply.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience,