Principal Product Manager - Developer Portal
ID.meAbout the role
Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Principal Product Manager – Developer Portal
Location: Mountain View, California or McLean, Virginia
Team: Platform – Developer Portal
Reports to: VP of Product, Platform
About the Role
ID.me is seeking a Principal Product Manager to lead the strategy and execution of our Developer Portal — the control plane through which internal and external developers discover, integrate, and govern access to ID.me’s Platform APIs. This role is pivotal in ensuring that our Platform resources (Biometrics, Devices, Identity Graph, Legal IDs, Shopping Graph, Communications, etc.) are consistently discoverable, consumable, and governed across all endpoints.
As a Principal PM, you’ll set the vision for how developers experience ID.me APIs, balancing external developer success, internal product velocity, and rigorous API governance. You’ll partner closely with Platform resource teams, Developer Experience engineering, and Apps domains to deliver a unified, world-class developer experience.
Responsibilities
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Product Leadership: Define and own the vision and roadmap for the Developer Portal as ID.me’s API control plane.
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API Governance: Establish and enforce standards for naming, versioning, error handling, deprecation, and lifecycle management across Platform APIs.
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Developer Experience: Design and deliver a best-in-class developer journey, including API catalog, reference documentation, SDKs, sample apps, and quickstarts.
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Control Plane: Define requirements and UX for self-service tools for internal and external developers: app registration, API keys, scopes, sandbox provisioning, usage dashboards, and lifecycle management.
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Cross-Team Collaboration: Partner with Platform resource teams to ensure APIs are consistently published and discoverable; partner with Apps teams to ensure the Developer Portal meets GTM needs.
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Analytics & Feedback: Achieve KPI targets for developer adoption and success; instrument the Portal for analytics; build feedback loops with developer customers.
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Evangelism: Represent ID.me’s developer experience to customers, partners, and the internal product/engineering community.
Qualifications
Basic Qualifications
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Bachelor’s degree in Computer Science, Engineering, or a related technical field.
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8+ years of product management experience, including at least 3 years focused on API platforms, developer tools, or developer experience.
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2+ years of experience owning and delivering developer-facing products such as portals, platforms, or SDKs.
Preferred Qualifications
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Deep understanding of REST and GraphQL API design, standards, and governance.
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Strong technical background; ability to work closely with engineers on developer tooling and APIs.
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Excellent communication and stakeholder management skills; proven ability to work across multiple product and engineering teams.
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Experience in identity, security, or compliance-driven industries.
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Track record of driving developer adoption, engagement, and satisfaction metrics.
Key Success Metrics
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Time-to-First-Call (TTFC): How quickly a developer can register and make a successful API call.
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Integration Success Rate: % of external and internal teams completing integrations without intervention.
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API Contract Compliance: Reduction in
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