Senior Business Development Manager - Retail
Diebold NixdorfAbout the role
Expect more. Connect more. Be more at Diebold Nixdorf. Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.
Diebold Nixdorf is seeking a high-energy, creative Senior-level Business Development Manager to accelerate growth across the North American Retail market / Tier 1, Fortune 500 Retailers. This role is for a proven “hunter” who thrives on opening doors, creating demand where none previously existed, and translating a differentiated value proposition into new revenue opportunities.
Success in this role requires a deep understanding of Diebold Nixdorf’s retail modernization strategy, including our open, ecosystem-driven approach that integrates best-in-class third-party technologies with our software, services, and automation platforms. The ideal candidate is equally comfortable shaping go-to-market strategies as they are building executive relationships and closing complex, multi-stakeholder deals. The ideal candidate will possess a proven track record of success in sales within Point of Sale (POS), kiosk, self-checkout, mobile computing, and/or broader retail technology solutions.
Key Responsibilities
- Identify, pursue, and close net-new retail opportunities across North America, with a primary focus on general merchandise and specialty retail.
- Clearly articulate Diebold Nixdorf’s retail value proposition, emphasizing operational modernization, cloud-enabled platforms, and ecosystem flexibility.
- Develop and execute creative go-to-market strategies, including joint pursuits with third-party technology partners.
- Build and maintain strong executive-level relationships with retail decision makers (CIO, COO, CTO, Store Operations, Digital).
- Act as a market “edge,” bringing insights on retailer priorities, competitive dynamics, and emerging technology trends back into the organization.
- Collaborate closely with product, partner, services, and marketing teams to shape compelling, outcome-driven solutions.
- Own the full opportunity lifecycle—from prospecting and qualification through deal structure, negotiation, and close.
- Consistently exceed pipeline creation and revenue targets.
What Success Looks Like
- A strong, self-generated pipeline of new logos and expansion opportunities
- Clear differentiation of Diebold Nixdorf in competitive retail pursuits
- Effective leverage of third-party technologies to solve retailer challenges
- Trusted advisor status with senior retail executives
- Tangible contribution to Diebold Nixdorf’s North American retail growth strategy
Required Qualifications
- 8+ years of business development or enterprise sales experience in retail technology, SaaS, services, or systems integration - Tier 1, Fortune 500 Retailers.
Proven track record of success in sales within Point of Sale POS (Hardware and Software) kiosk, self-checkout, mobile computing, electronic shelf labels and/or broader retail technology solutions.
- Demonstrated hunter mentality with a track record of net-new logo acquisition
- Strong understanding of retail operations, store systems, and digital transformation
- Experience selling complex, multi-solution offerings, including partner-led or ecosystem-based solutions
- High creativity and comfort with ambiguity—able to create opportunity, not wait for it
- Executive presence with the ability to influence and lead without authority
- Ability to travel up to 50% of the time - Willingness to travel as needed across North America
Preferred Qualifications
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