Senior Marketing Manager

Senior Marketing Manager 

The Company 

Seaport Entertainment Group is a premier entertainment & hospitality company that owns and operates a unique collection of assets positioned at the intersection of entertainment and real estate. Seaport Entertainment Group’s focus is to deliver unparalleled customer experiences through a combination of restaurant, live entertainment, sports, retail and hospitality offerings integrated into one-of-a-kind real estate. Our assets include the Seaport neighborhood in Lower Manhattan and the Las Vegas Aviators® Triple-A Minor League Baseball team and Las Vegas Ballpark, as well as the company's ownership stake in Jean-Georges Restaurants and its interest in the air rights above the Fashion Show Mall, which may be used to create a new casino and hotel on the Las Vegas Strip. 

About The Role: 

The Senior Marketing Manager will be responsible for tactical planning, execution and reporting of all guest-facing communications across the Seaport and the businesses owned within it. This role’s key objective is to drive top-line revenue for our businesses through a mix of always-on and initiative-specific messaging.  

Responsible for campaign execution across web, email, social and paid channels encompassing the full portfolio of SEG’s owned businesses at the Seaport in New York City. Additionally, this role oversees the tracking & reporting of marketing campaigns and oversees external agencies charged with driving low-funnel consumer actions. This role manages the Marketing Manager, Communications team, and Social Media team guiding and supporting them as they execute initiatives for all business channels.  

This role requires strong leadership, communication, problem solving, prioritization and collaboration skills, working across multiple unique disciplines including creative, social media, external agencies & partners, sponsorships, legal and IT. It requires an in-depth knowledge of best practices, new technologies and analytics/reporting to show revenue driven through marketing initiatives. 

What You Will Do 

• Constructing and executing tactical plans to drive awareness, traffic and revenue to all owned businesses at the Seaport.  

• Seamless execution of guest communication strategies across multiple channels including email, web, social and paid media 

• Manage external agencies, ensuring they are aligned with strategic priorities and executing against them within agreed upon KPIs 

• Establishing and documenting best practices and tools known to drive revenue and reach our goals.  

• Leadership and collaboration skills, rallying teammates and partners behind established strategies and driving execution of those strategies 

• Prioritizing work across the team to optimize towards projects with highest revenue potential. 

• Ensure data compliance across channels, working with legal and IT.  

• Identify and coordinate any internal/external resources required to execute established strategies, building a financial case for those resources.  

• Leading and developing a team of marketing professionals. 

• Responsible for department Quarterly Marketing Calendar and execution of ‘always on’ initiatives launching campaigns to drive consumer action.