VP, Client Marketing, Cosmetic

Job Description:

Role Summary/Purpose:

Synchrony has an immediate opportunity for an experienced client marketing leader to help grow partner and client relationships within the Cosmetic industry of Health and Wellness.  This role will help grow the Cosmetic industry by being responsible for helping prioritize, acquire, launch, and grow relationships leveraging B2B2C and B2B marketing strategies. 

This leader will need to be entrepreneurial minded, and comfortable in a dynamic environment where priorities shift consistency, based on learnings and opportunities.  This role will leverage consultative selling to listen, innovate, recommend, and gain buy-in on client-specific omni-channel marketing plans and tactics. The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations. Roles will work closely with analytics to monitor results and adjust tactics based on impact. Candidates must leverage best practices from other clients across the Synchrony business. 

The ideal candidate will have strong client marketing background and executive presence as they will be interfacing regularly with clients’ senior marketing leadership and Synchrony senior leadership to create and deliver marketing sections of annual marketing plans, quarterly business reviews, and business development pitches. This role will partner with internal consumer marketing teams and Business Development to innovate marketing strategies to acquire new contractual partnerships. 

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Role will lead Large Clients, Partners and Association relationships to ensure mutually agreed upon goals and business objectives are reached.  Must have strong background in client management and understanding of paid digital, social media, DTC, and consumer marketing.

• Role will lead marketing professionals directly and cross-functionally.  Must be able to identify, mentor and grow talent within the organization.  

• Role requires strong organization and comfort with managing multiple clients, partners and associations at once, often with competing deadlines and priorities. 

• Develop and execute multi-channel marketing strategies/tactics (both B2B2C and B2B) and client specific marketing plans to align with client and Synchrony goals 

• Leverage consultative selling to listen and build marketing programs based on clients’ goals and needs 

• Innovate new ideas based on client needs and sell through concepts and ideas to drive growth for both the client and for Synchrony 

• Develop marketing strategies to drive penetration toward goals based on client collaborating with consumer and cardholder teams 

• Build and maintain consumer B2B2C and employee asset libraries for usage with clients. Ex: display ads, social posts, web assets, POS materials, employee education, videos, emails, etc. 

• Leverage segmentation to drive efficiencies and levels of client support 

• Develop client specific employee campaigns, segmenting and targeting audiences based on their roles and influence with other employees and the patient 

• Launch new clients working with Client Success and New Client Implementation teams 

• Client-focused leadership and understanding of balancing building marketing programs to drive both client and Synchrony business goals 

• Executive level presentation development and delivery both externally with clients via Business Development pitch decks, business reviews, new client implementation pitches, marketing plans and internally for stakeholder reviews 

• Innovate and execute offers, pricing and promotions for clients collaborating with internal teams 

• Role will lead partner and  client marketing strategies to ensure business reaches enrollment, application and usage goals for the cosmetic industry annually as well as client and partner goals. R