Senior Director I, OBPPC

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Yes

Job Posting End Date:

April 2, 2024

Shift:

Job Description Summary:

The Director, SSD (Sparkling Soft Drink) OBPPC (Occasion, Brand, Pack, Price, Channel) role provides thought leadership to the SSD team and broader Coca-Cola North America Operating Unit (NAOU) to shape the direction our system takes in the marketplace for the SSD Category and OBPPC.  The role is responsible for developing the SSD Portfolio OBPPC strategy, the anchor of our SSD Portfolio, and working with the Marketing, Commercial & National Retail Sales (NRS), and Bottler teams to ensure that we meet consumer occasion needs states to optimize category revenue, profitability, and growth. This requires a holistic business understanding, analytical mindset, cross-functional leadership and strong influencing skills.

 

• Develop an OBPPC vision and growth strategy for the North America SSD categories with focus on Colas and Flavors to ensure total portfolio coherency

• Expected to develop SSD OBPPC strategy across all channels to ensure that all consumer occasion needs states are met with the right margin optimization strategy

• SSD OBPPC strategy work will include a 3-year OBPPC strategy, opportunity identification, occasions-channels-packages, new package launches and pricing strategy across SSD brands, including future extensions

• Will be expected to develop the mid to long-term category retail price strategy for SSD across all channels and partner with the RGM execution teams to ensure that all strategies are implemented within the guardrails by the customers & bottlers

• Provides insights and analysis required to ensure a clear view of opportunities and risks vs. plan

• Ensures seamless coordination across functions to ensure new launches & pilots roll out of new packages with the right strategy

• Will partner with cross functional colleagues to develop acceleration initiatives to capture additional growth as needed

• Work with respective RGM, commercial and zone teams to translate Category Plan into actionable annual business plans for bottler/zone/NRS plans

• Lead the strategy development and quantification for SSD Sources of Growth (SOG) to be incorporated into the annual business planning process

 

KEY SKILLS / CAPABILITIES

• Strategic thinking – must be able to solve problems and turn insights into strategy and action plans

• Strong partnership and collaboration – must be able to work across functions and the System

• Solid presentation, influencing, and storytelling skills – presents ideas and drives initiatives with clear and concise reason and action plan

• Capability building – we develop and build RGM talent within the RGM team and across the organization to bring in future talent

 

KEY KNOWLEDGE / EXPERIENCE

Mastery of (Required)

• Analytics & Financials – ability to draw insights and actions from data

• OBPPC Strategy – multi-year and in-year strategies to accelerate revenue, profit, and growth

• Pricing & Promotions – understanding of rate/mix drivers and promotional impact on overall rate

• Change Management – demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.

 

Broad expertise in (Good to have)

• Opportunity Mapping

• Consumer Segmentation and Insights

• People Management

• Planning

• Knowledge in Key Data Systems

 

Education and Professional Experience:

• Bachelor’s Degree required; MBA or other Advanced Degree preferred

• 7 or more years of relevant experience required

Skills:

Pay Range:

$162,000 - $190,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to impr