Sr. Programming Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team

Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US, Canada, Mexico, UK and additional territories as the company expands globally. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels).

About The Role

The Content Acquisition & Programming Team is looking for a Sr. Programming Manager, Content Strategy & Planning.

The Sr. Programming Manager will collaborate with Senior Roku Media Leadership to define ongoing content needs and strategically program content to maximize viewer awareness, growth, and engagement. The ideal candidate will leverage data-driven insights and work closely with cross-functional teams to build and continually enhance a diverse and compelling content offering. A deep knowledge of studio content libraries and a passion for pop culture are essential.

From content windowing strategy and planning to scheduling and execution, the Sr. Programming Manager works cross-functionally to translate an incredible amount of content avails and associated data into financial and strategic decisions. Decisions that will influence the offering, provide content that will resonate with Roku’s viewers and business models that drive the future growth of the platform. The role will report to the Manager, Content Acquisition & Programming and is located in Santa Monica, CA.

The ideal candidate is proactive, curious, and engaged. They are willing to jump in to solve problems and make data-driven decisions, even in ambiguous situations. Our industry evolves rapidly, so we expect the candidate to be comfortable responding swiftly to changing business needs, potentially growing a small team, and understanding that their success is tied to the team’s success.

For California Only - The estimated annual salary for this position is between $138,000 - $170,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. 

What you’ll be doing

• Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business.
• Analyze market data and audience insights to inform content acquisition and programming decisions
• Evaluate potential content for quality, audience appeal, and cost-effectiveness
• Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed.
• Manage content budget allocation and ensure adherence to financial targets.
• Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams
• Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit
• Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers
• Evaluate business metrics and KPIs across Fin