Director, Social Media + Content Strategy

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

We’re looking for an experienced, forward-thinking Director of Social Media to lead the strategic vision, growth, and performance of amika’s social ecosystem. This person will own social end-to-end, defining strategy, leading a high-performing team, overseeing creative output, and ensuring amika remains culturally relevant across platforms.

This Director role is purpose-built to focus deeply on social: channel excellence, team leadership, creative direction for social-first content, and audience growth. This leader brings maturity, experience, and clarity of vision with the ability to not only execute but own and shape the function.

salary: up to $145,000 DOE + bonus

location: Hybrid - 2 days a week onsite in Brooklyn, NY (must be based in + have the right to work in the US)

what you'll do:

Social Strategy & Ownership

• Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.
• Develop long- and short-term roadmaps that drive brand equity, reach, engagement, and community growth.
• Translate amika’s brand priorities, campaigns, and cultural opportunities into social-first storytelling and content pillars.
• Maintain an expert-level understanding of platform behavior, competitive landscape, consumer insights, and cultural shifts.
• Ensure amika’s social presence reflects a distinctive, ownable POV rooted in creativity, inclusivity, humor, and innovation.

Team Leadership & Organizational Management

• Lead, mentor, and inspire the social team (Social + Content Strategy Manager, Manager of Social Media Content, Social Media coordinator).
• Build team capabilities, create clear workflows, and establish operational excellence.
• Set expectations, provide regular coaching, conduct performance evaluations, and develop growth paths for each team member.
• Foster a collaborative, positive, high-trust environment grounded in creativity and accountability.

Creative Direction & Content Oversight

• Oversee end-to-end content development for social — ideation, briefs, shoot direction, production, and publishing.
• Provide creative direction to ensure social-first needs are clearly articulated and executed.
• Partner with Creative teams to bring concepts to life while ensuring outputs remain tailored to platform best practices.
• Ensure all social content — whether creator-led, in-house, or UGC aligns with amika’s brand identity and delivers on channel strategy.
• Approve content, scripts, captions, and creative approaches that uphold brand voice and standards.

Community Strategy & Listening

• Oversee community engagement strategy, ensuring amika builds meaningful, two-way relationships across platforms.
• Guide the social and community teams in identifying cultural opportunities, rising trends, and audience sentiment signals.
• Ensure that key learnings from the community are shared with brand, creative, education, influencer, and product teams.

Performance, Analytics & Optimization

• Own social KPIs and reporting frameworks for growth, engagement, sentiment, and efficiency.
• Analyze performance data to identify o