Director of Field Marketing

Job Purpose

As Field Marketing Leader for Transform North America, you will be the senior marketing partner for the NASA sales organisation and the CEO owning in-region pipeline activation, driving executive engagement, and ensuring centrally developed campaigns land with maximum commercial impact across North American accounts, with the AI literacy required to optimise marketing technology, data‑driven insights, and campaign execution.

This is not a traditional field marketing role. You will operate at a strategic level with sales leadership, think commercially about enterprise pipeline, and bring genuine credibility to executive buyer environments. You will lead a small, focused in-region team and be held to a jointly-agreed pipeline target alongside the NASA sales leadership.

 

About Transform

 

At RWS, we enable the world’s largest enterprises to communicate with global audiences through cutting-edge language technology, AI-driven solutions, and expert services. Our RWS Transform division empowers organizations to accelerate digital transformation, scale global content, and unlock growth in every market. 

  

Job Overview

What you will do

 

 

Sales & CEO Partnership

Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business

Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations

Build trusted relationships across the NASA sales organisation, ensuring marketing is seen as a commercial contributor, not a support function

 

Pipeline Activation & Field Execution

Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact

Manage the NASA field marketing budget allocating investment across executive events, sales activation programs and named account field activity

Drive pipeline reporting for field-activated activity, maintaining a clear split between centrally-sourced digital pipeline and in-region field contribution

Partner with the central demand generation team to ensure field and digital programs are coordinated and not duplicated

 

Executive & Account-Based Engagement

Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts

Work alongside the Platinum ABM Manager to align named account activation with field programs and sales plays

Represent RWS Transform at key North American industry events, trade shows, and customer forums

 

Team Leadership

Lead and develop the NASA field marketing team: Platinum ABM Manager (existing) and Events Executive (new hire)

Set clear priorities, manage team capacity against the field calendar, and maintain accountability for team output against pipeline targets

Feed local market intelligence - buyer trends, competitive activity, customer sentiment - back to the central product marketing and campaign teams

 

What you will bring

 

Experience

8+ years of B2B marketing experience, with significant time in field marketing, regional marketing, or enterprise demand generation

Proven track record of driving pipeline in enterprise environments  - £500M+ revenue target accounts, long sales cycles, multi-stakeholder buying processes

Experience working directly with senior sales leadership and C-suite - comfortable in commercial conversations and pipeline reviews

Comfortable using AI tools in day-to-day marketing work — whether for content, research, reporting, or campaign planning — and able to speak credibly about AI's role in enterprise content and language workflows when in buyer-facing or sales-enablement contexts

Background in language technology, AI, content technology, or adjacent enterprise software 

Experience managing small, distributed teams

 

Skills & Capabilities

Commercially fluent — able to own a pipeline number and defend it with data

Strong executive presence — credible in senior sales and buyer environments

Excellent judgment on where to invest field budget for maximum pipeline impact

Collaborative and organised — able to work within a centrally-led model without friction, and translate central strategy into local action efficiently

Strong communicator — able to brief sales teams, brief agency partners, and report to VP-level stakeholders clearly and concisely