Senior Manager, US Medical, Omnichannel Engagement (TakedaMedConnect.com/Social Media)

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Job Description

ROLE OVERVIEW:
The Senior Manager, US Medical, TakedaMedConnect.com (TMC.com)/Social Lead (Sr Mgr., TS) will execute US Medical’s TMC.com and social media tactics, aligned with US Medical’s overarching omnichannel objectives to collaborate with relevant stakeholders to establish, manage, and evolve related business systems to deliver scientific exchange for US HCPs through web/social channels. 

The Senior Manager, TS will work alongside the Digital Capability Leads (DCLs), other Omnichannel Engagement Leads, and Data, Digital & Technology (DD&T) platform owners, and US Medical functions to execute tactics, ensure alignment with stakeholder input, and adapt to US Medical ecosystem priorities.

OBJECTIVE: 

The Sr. Mgr., TS is a critical role within the US Medical (USM) organization that reports to the Head of Digital Engagement and Insights. As the person responsible for the execution of TMC.com and US Medical’s social media activities, the objectives of this role are to: 

• Provide input, maintain, and drive the tactical evolution roadmap for TMC.com/US Medical social media that includes thoughtful long-term execution prioritization, support of planning and goal setting aligned with US Medical’s omnichannel strategy 

• Execute website and social media updates and submissions for medical material review, including Medical Communications, Publications, and Congress content ensuring timely and highly accurate submissions

• Manage the execution and coordination of UAT and move to production and release

• Facilitate agency coordination including meetings, processes and procedures, ensuring proper documentation and standards are met

• Support and evolve (where appropriate) web and social capabilities within related business systems (e.g., Adobe (AEM, Edge), Veeva, Khoros, etc.) alongside the technology platform owners to deliver scientific exchange through web/social channels

• A “continuous improvement mindset” is needed to support the evolution and scaling our capabilities over time. As an essential component of US Medical’s omnichannel strategy, it is necessary for this individual to leverage these business systems to achieve scientific engagement objectives for US Medical

            
RESPONSIBILITIES & ACCOUNTABILITIES:

Understanding and Improving Existing Processes and Systems: 

• Outline and appropriately document the processes and capabilities for relevant business systems supporting TMC.com and social channels (e.g., Adobe, Veeva, Khoros, etc.)

• Collaborate with differing stakeholders to understand current and potential capabilities and end-user preferences / requirements related to functionality and content offered through TMC.com and social media, including methods and drive evolution for improving user experience, exchange of information, and tailoring of content

• Conduct at least an annual analysis to uncover tactical execution gaps and challenges, and areas of opportunity for a more streamlined approach (e.g., agency, MMRP, or other processes)

• Execute suggested improvements by working with the Head of Digital Engagement and Insights and relevant stakeholders to evolve related business systems and improve web / social-media-based scientific exchange

• Ensure content intake process is being followed by cross-functional and if any processes need to evolve, work with the appropriate internal teams

Facilitate a Connected HCP experience: 

• Enable HCPs to transition smoothly between channels and ensure consistent experience across all touchp