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Project-Based Direct Response Copywriter – E-Commerce (AI + Research Focus)

Pearl West
United States - Remote, United StatesRemotefull_timeVerifiedPosted 30 Jun 2025

About the role

Company Overview

We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us.
Role Overview

We’re looking for a project-based Direct Response Copywriter with 3+ years of experience writing for e-commerce brands. This contract-based role is perfect for someone who can jump in, own projects end to end, and create high-performing copy using a mix of human creativity, product insight, and AI tools like ChatGPT and Claude AI.

You’ll be responsible for crafting landing pages, email sequences, ad copy, and more — all grounded in detailed product research and optimized to convert. If you’re fluent in persuasive storytelling and data-driven messaging, we’d love to collaborate with you on a high-impact project.Key Responsibilities

🔍 Conduct deep product research to identify compelling USPs and unique mechanisms
✍️ Write landing pages, ads, and email campaigns that convert across eCommerce platforms
🧠 Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality
📊 Analyze performance data and A/B test different messaging angles
🤝 Collaborate with design and marketing to ensure aligned visuals and copy
📚 Deliver polished, research-backed copy assets on time and optimized for impact
Project KPIs

📈 Deliver a 10% uplift in landing page conversions
📦 Identify and integrate 3–5 unique USPs or mechanisms per product
🧠 Reduce editing time by 25% through strategic use of AI tools
🚀 Ensure all copy assets are performance-focused and ready for launch
Success in This Role Looks Like
  • You deliver clear, persuasive, research-driven copy that meets or exceeds conversion goals
  • You bring new creative angles and fresh hooks grounded in real product and customer insight
  • You use AI tools to streamline your writing process, not replace your creative thinking
  • You’re able to work independently, meet deadlines, and hit project milestones confidently
Required Skills & Qualifications

3+ years of eCommerce-focused copywriting experience
Direct response copywriting background (Gary Halbert, Dan Kennedy, etc.)
Strong research and product positioning skills
Experience using AI tools (ChatGPT, Claude, Jasper, etc.)
Understanding of customer psychology and purchase behavior
Strong attention to detail and proven ability to write high-converting copy
Nice-to-Have Skills

Familiarity with Shopify, Amazon, or other eCommerce platforms
Experience analyzing ad/campaign data for copy optimization
Previous freelance or contract experience in a fast-paced, results-driven environment
Who Should Apply?

Apply if you:
  • Know how to turn product research into sharp, conversion-driven copy
  • Love working independently and delivering great results under tight deadlines
  • Have a strong portfolio that shows real-world impact
  • Are confident using AI tools to enhance (not replace) your writing process
🚫 Do not apply if:
  • You are a non-native English speaker without fluency in persuasive written copy
  • You have no direct response experience
  • Y

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Company

Pearl West

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