Senior Director, Customer Marketing & Community

Our Mission: 

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. 

Our People: 

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology.  6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. 

We want 6sense to be the best chapter of your career. 

As Senior Director of Customer Marketing and Communities you will be responsible for architecting initiatives that increase customer adoption and inspire advocacy. Reporting to the SVP, Marketing and Revenue Analytics, this role is a key member of our marketing leadership team. Customer marketing is core to our marketing strategy, and we need strong leadership and coordination to both maintain our thriving customer marketing team while also continuously innovating new approaches and programs. You’ll work alongside the broader marketing team and the extended customer success organization to co-create best-in-class experiences for our customers.  

At the foundation of this role is the understanding that delighted customers want to renew and buy more, so one of your foundational responsibilities is helping our customers become wildly successful with our products at scale. Driving engagement and cultivating a thriving community of advocates are key to your success.   

Your Day-to-Day Includes: 

• Strengthening community engagement and customer relationships. Your team will turn customers into raving fans through ongoing engagement programs, virtual and in-person events, the RevCity community, advisory boards, and how-to content experiences. Success will look like higher retention rates and stronger customer satisfaction scores. 
• Operationalizing lifecycle campaigns. Your team will design, execute, and optimize programs for all stages of the customer journey, from onboarding through renewal and into advocacy. This includes omni-channel programs for specific cohorts and personas aimed at driving awareness of new product features, increasing adoption, and multithreading with multiple personas. Success will look like increased product usage metrics, wider reach for customer programs, and higher retention rates. 
• Spotlighting customer successes. Your team will shine a spotlight on successful customers by documenting the transformative impact of 6sense on their organization through case studies and videos. Success will look like a regular feed of these stories and stats into social media, PR, events, the website, and more. 
• Dominating the leader quadrant in third party review websites. Your team will unleash customer advocates and continuously uncover references who can support 6sense’s reputation objectives. Success will look like achieving top rankings on third-party review sites as well as in analyst reports.  
• Partnering across the organization. You’ll work cross-functionally across 6sense to infuse customer marketing programs and a consistent voice into all customer touch points. Success will look like being proactively invited to collaborate with other teams, as well as spotlight customer marketing successes in company-wide forums.  
• Driving impactful content at customer events. You will personally play an active role in co-creating a dynamic agenda for our annual customer conference, Breakthrough, as well as helping select and prepare customer speakers for the event. This speaker preparation carries over to other events throughout the year where our customers take the stage on our behalf. Success looks like high satisfaction scores from the speakers themselves as well as event attendees. 

What You’ll Bring to the Role: 

• 10+ years in customer marketing, including 5-7+ years as leader of the customer marketing function. 
• Proven history of successful customer marketing campaigns, with a data-driven mindset. 
• Innovative thinker who knows what levers are available to drive customer growth. 
• The ability to balance short- and long-term goals to build an engine for customer growth that serves the business today and sets the foundation for future scale. 
• Experience in B2B SaaS marketing technology solutions and a strong awareness of the ec