Associate Media Director

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES AN ASSOCIATE MEDIA DIRECTOR DO?

The Associate Media Director (AMD) will lead the media and activation strategy and execution for specific brand accounts, reporting to the Media Director. This position plays a critical leadership role in identifying campaign worthy events, projects, and initiatives, and leads the plan creation while overseeing a team that will implement and execute the plan and buy. 

The Associate Media Director:

• Acts as an autonomous and highly motivated individual with a deep passion for creating innovative, break-through media strategies and solutions
• Can lead an integrated planning model: working with and often driving outside agencies and other internal disciplines responsible for Earned, Shared, and Owned channels
• Explores innovative alternatives bridging conventional and unconventional media formats, builds sound rationale for the approach, cites analogous examples, delivers the recommendation, and stands behind it
• Has a pulse on emerging and evolving trends in the media industry and provides thought-leadership perspectives on innovation and guidance to the overall Media Department, as well as the agency
• Synthesizes information accurately and efficiently to guide campaign development and execution
• Amplifies Paid/Owned/Earned initiatives to drive consumer engagement with the objective of delivering impact and/or conversion
• Assists in process development, internal training, and media education opportunities at the agency level and will help identify areas of improvement
• Partners with the Media Director in overall department functions as it relates to strategy and planning. This could include staffing and training and development

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in marketing, advertising, media studies, or communications
• 8+ years of experience in integrated media strategy and planning and promotions
• Experience building and identifying advertising solutions (conventional and unconventional strategies) that incorporate multiple platforms (traditional, digital, video content, experiential, measured media, mobile, social media, PR, etc.) that can achieve objectives of major brands.
• Display background, specifically working with pharmaceutical brands, is preferred
• Proficiency in DoubleClick, ComScore, Nielsen Netratings, Kantar Media, Prisma/MediaOcean, Google DCM, Crossix , Numerator, and MediaTools.
• Experience with Global planning and activation is preferred, but not required
• Detail oriented with strong math aptitude
• Presentation skills: storyteller vs. slide-reader
• Able to multitask and be a team player in a fast-paced environment
• Proficient in Microsoft Office — PowerPoint and Excel
• Some travel