Acquisition Marketing Media Planner (Madison, WI - Hybrid)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This Marketing Team position is responsible for strategic generation of Direct Mail and Email direct-to-consumer marketing calendar in support of a product area(s) using direct response best practices.  Accountability of total testing pipeline themes, new ideas, identifying trends, delivering results/profitability, and developing plan for direct-to-consumer media.  This position has responsibility towards achieving at large scale business results.  Additionally, the position plays a critical role in developing customer-centric multi-touchpoint plans across channels, designed to deliver business objectives.  This position serves as a strategic team lead across multi-level stakeholders. 

Job Responsibilities:  
 

• Owns large scale total testing pipeline for given product area(s) to improve media productivity utilizing direct marketing best practices (direct marketing expertise). 

• Oversees creative requests and approvals for creative development of assigned media (creative development). 

• Accountable for building plans to achieve strategic and financial objectives. 

• Communicates results and forecast for given media (financials). 

• Identify trends in the business or market that will impact media productivity and provide recommendations for addressing. 

• Supports leader in overseeing external agency vendor relationships, holding them accountable to performance expectations and adding value to business. 

• Leads through others to deliver business performance improvements. 

• Ability to lead complex projects with broad cross-functional impact, including introduction of new go-to-market programs. 

• Live into and