Account Executive - Health & Wellness Vertical

Account Executive – Health & Wellness Vertical

McClatchy | The Miami Herald

Location: Miami / Ft. Lauderdale Area (Field-based / Remote) Position Type: Full-Time

Company Overview & Mission

McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the Miami Herald and el Nuevo Herald. For over a century, the Herald has been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact.

Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida health sector—leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.

Primary Responsibilities

Vertical Mastery: Act as a subject matter expert in the Health & Wellness space, identifying growth opportunities within hospitals, fitness brands, medical practices, and wellness centers.

Strategic Business Development: Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Miami and Ft. Lauderdale markets.

Consultative Selling: Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.

Solution Engineering: Develop and deliver compelling marketing strategies utilizing McClatchy’s full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.

Relationship Management: Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.

Operational Excellence: Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using Adpoint or related CRM tools.

Desired Experience & Qualifications

• Industry Knowledge: Proven experience working with clients or directly within the Health and Wellness vertical.
• Digital Fluency: A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
• Sales Excellence: Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
• Agility & Collaboration: The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
• Communication: Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.

Requirements

• Education: A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
• Technical Skills: Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
• Logistics: Must be located in the Miami/Ft. Lauderdale area. A valid driver’s license, reliable transportation, and valid vehicle insurance are required for local travel.

Professional Offerings

• Compensation: Base salary plus commission with uncapped earning potential.
• Advancement: Clear opportunities for professional growth within a nationally recognized media organization.
• Benefits: Full suite of benefits including a 401(k) with company match.
• Culture: A fast-paced, professional, and mission-driven work environment.

About McClatchy:

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger. 

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future