Senior Engagement Marketing Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

The Senior Engagement Marketing Manager will focus on member engagement initiatives to help new machine registrants move from beginners to ambassadors for the brand through sharing their own unique content to other members. This person will closely collaborate with teams across the organization and will own the strategy and execution of our owned channels of email, push, SMS, and in-app platform.

You will oversee strategic execution of our member marketing program for Cricut Access (subscription program) and Onboarding through planning super-personalized, contextual, and effective user-centric communications. Your days will be a split between measuring and understanding performance, driving the strategy, and rolling up your sleeves to help build the member experience.

Responsibilities

• Lead large-scale Marketing initiatives for Cricut Access and Onboarding new members from development to execution by analyzing customer insights.
• Collaborate with the cross functional teams to accomplish shared KPIs to onboard new members, engage members and increase Cricut Access subscription rate.
• Develop, execute, and scale new lifecycle marketing journeys and one-off campaigns across all channels (email, push, SMS, in-app, site), including identifying the right channel mix. 
• Write strategic briefs that are organized and detailed for multi-channel campaigns.
• Collaborate with graphic designers and copywriters to deliver messaging to our members that inspire action (attach rate). This includes briefing new requests and working through feedback/finalizing deliverables.
• Partner with our marketing technology experts, product managers, and data engineers to get new customer data from our core platform into our marketing automation system to drive more personalized campaigns.
• Ensure on-time and accurate deployment of campaigns, inclusive of audience development, pre-launch QA, and campaign scheduling.
• Testing, reporting, and channel analysis, including KPI, weekly channel updates, and forecasting for future months.
• Identify areas for process improvement and work cross-functionally to implement.

Qualifications

• Bachelor’s degree in a relevant field of study or equivalent experience
• 5+ years of experience in lifecycle marketing, CRM or email marketing experience and end-to-end campaign management–from conception to execution and everything in between. Customer first mindset, making the technology work for the customer not the other way around.
• Experience with reporting, A/B testing, targeting, segmentation, and analytics.
• Project management background; experience collaborating across multiple departments to execute projects.
• Proficient with working independently and managing multiple priorities concurrently.
• Proficient in learning new tools and procedures quickly.
• Highly collaborative with strong interpersonal, leadership, and project management skills.
• You thrive in an agile, test-and-learn environment; you’re curious and inquisitive by nature and can get up to speed with new marketing solutions if needed.
• You have a growth mindset focused on driving outcomes with a can-do attitude and demonstrate a pattern of accountable decision-making.
• You have a passion for doing what is right by the customer by leveraging sound quantitative abilities and problem-solving skills.

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social pres