Associate Director Regional Marketing - Prostate - Mid Atlantic - Tennessee Valley

 

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Associate Director Regional Marketing - Prostate - Mid Atlantic - Tennessee Valley 

 

Associate Director Regional Marketing – Prostate – Mid Atlantic – Tennessee Valley

PURPOSE

As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Virginia, North Carolina, most of South Carolina, Tennessee, Most of Kentucky, Parts of Missouri, Arkansas and Mississippi. Travel up to 50% within the territory. The candidate must be domiciled within the territory.

 

KEY TASKS AND RESPONSIBILITIES 

The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:  

1. Strategic Thought Leader (TL) Engagement; 

1. Congresses & Regional Convention Leadership; 

1. Speaker Bureau Engagement; 

1. Localize Marketing Initiatives and Programs including Digital 

1. Insight Generation and Field Partnership. 

1. Strategic Thought Leader (TL) Engagement: 
   1. Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Build alignment to the product communication strategy and create a supportive TL base across urology and oncology. Academic centers, key accounts, and TLs within the ORM region are of particular importance, as well as supporting relationships across other ORM regions; 
   2. Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances; 
   3. Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging; 
   4. In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal Nubeqa & Xofigo champions. Collaborate with TL Strategy/P2P Content Lead to deliver strategies to advance TLs up the TL Journey. 

 

1. Congresses & Regional Conventions:
   1. Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence; 
   2. Coordinate and execute plans for prostate-related company presence at national conferences as assigned & contribute to national conference planning. Leverage, repurpose, and/or expand content in collaboration with the brand team, drive exhibit design when needed, lead internal approvals, and align & train local staffing to create a strong and effective congress presence; 
   3. Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings; 
   4. Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from confe