Specialist, GTM Planning & Prioritization

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for the preparation of Marketing-related reports and analysis and the implementation of marketing activity across various departments within the organization. Ensures proper implementation of marketing and communications programs to key system personnel. Supports development and implementation of online, email and Direct Marketing programs to generate leads. Works with moderate guidance in own area of knowledge.

Job Description

What We’re Looking For:  

Comcast Cable (Xfinity) is seeking a proactive and highly organized Specialist of GTM (Go to Market) Planning & Prioritization to oversee the intake function for the planning and prioritization of GTM initiatives across Acquisition, Growth, Retention, Membership, and Service teams. This role is ideal for someone who thrives in a fast-paced, matrixed environment and is eager to leverage their marketing know-how to oversee the “front door” of our planning engine. 

The Specialist will play a key role in supporting the GTM team’s quarterly planning cadence by managing intake submissions, tracking strategic priorities, and helping to ensure initiatives are aligned with broader business goals and reflect all key inputs. The ideal candidate is a critical thinker — someone who can spot information gaps or areas for clarity. They should be comfortable navigating ambiguity, asking thoughtful questions, and making inroads across partner teams, deepening channel expertise. 

Reporting into the Senior Manager of GTM Planning & Prioritization, this individual will contribute to intake best practices, refining processes to better serve partners and ensure our strategic leads are provided all key inputs. This individual will be responsible for maintaining a clear view of GTM priorities and will be expected to demonstrate obsessive attention to detail, agility in shifting priorities, and a strong understanding of marketing and sales channels. 

The ideal candidate brings a proactive mindset, sharp judgment, and the ability to quickly adapt. They are a confident communicator with the ability to juggle multiple high-impact priorities across diverse stakeholders and timelines.  

What You’ll Do: 

• Ingest and organize incoming intake requests across Acquisition, Growth, Retention, Membership, and Service teams 

• Collaborate closely with the GTM team to feed both the quarterly planning cadence and in-quarter prioritization, ensuring initiatives are properly tracked and tiered 

• Develop a deep understanding of GTM priorities and use that knowledge to inform intake assessment and potential escalation paths 

• Build strong relationships with internal stakeholders, including Marketing, Sales, Product, and Strategy teams, to ensure alignment and clarity