VP, Demand Partnerships, InMobi Exchange

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

 

The InMobi Story

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India. 

 Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day. 

 After fifteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society across different advertising ecosystems.

 

Overview

The VP of Demand Partnerships, Exchange, will lead the partnerships function across the buy side (DSPs) of InMobi’s largest and fastest growing revenue engine. In this role, you’ll be a thought partner to our SVP of Business Development and Partnerships, Chief Business Officer, and head of product for our Exchange. You will work closely with the leaders of all functions across the business (business development, business insights team, sales leaders, product management, engineering, product marketing, and corporate marketing) to thoroughly understand the needs of our demand-side customers, cultivate strong collaborative working relationships with partners, facilitate supply-demand coordination, and analyze and take action on trends in key performance metrics. You will serve as a key catalyst of the strategy for this business and ensure operational excellence across the team to ensure long-term, sustainable growth.

Reporting to you will be approximately 7 team members (3 enterprise demand partner managers and 3-4 SMB partner managers) to deliver against your mission. Most direct reports are based in the US and UK, while some team members are based in India. Please expect some travel on a quarterly basis. 

The impact you’ll make

Platform strategy:

• Own the business and growth strategy for programmatic demand on the InMobi Exchange, one of the largest mobile app SSPs in the industry
• As a core member of the platform leadership team, provide thought leadership to help drive the creation of the product roadmap, with an eye on immediate revenue growth as well as long term strategic value 
• Ensure our platform has the most efficient tools, systems, and processes to drive sustainable growth 

Lead the global demand partnerships team (buy side-DSPs)  

• Direct team of ~7 partner managers spread across multiple geographies, responsible for career growth and mentorship 
• Drive the revenue growth and upsell strategy for buy-side partners, direct the team in executing the same 
• Understand client needs, key metrics, and the competitive landscape through market research and data driven insights to continuously improve the client experience and make recommendations for next horizon business opportunities 

O&O Monetization and interlocks

• Coordinate across internal teams and business units to facilitate programmatic monetization of InMobi's O&O properties (Glance), working closely with the respective O&O teams  
• Drive the creation of product-market fit for the O&O portfolio working with the Product Marketing team

GTM and sales influence

• Partner with global sales teams and BD heads to influence hunting strategy of new clients on the buy side
• Work closely with the Business Development/sales leadership in optimizing the sales process and monitoring the effectiveness of their efforts
• Partner with marketing and sales to help drive GTM of new programmatic offerings to agencies and