Senior Manager, Demand Generation

<p><strong><span data-contrast="auto">About Procare</span></strong></p> <p class="x_MsoNormal" data-olk-copy-source="MessageBody">For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children.&nbsp; We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.</p> <p class="x_MsoNormal">Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds. &nbsp;&nbsp;</p> <p><strong><span data-contrast="auto">A Little About the Role</span></strong></p> <p>We're looking for a Senior Manager of Demand Generation to lead our Growth Marketing team's pipeline engine. This is a high-impact, hands-on leadership role responsible for building strategy and owning programs that drives qualified pipeline across our SMB and mid-market segments. You'll have a particular emphasis on content-led campaign production — and you'll bring a clear point of view on how AI is reshaping demand gen and put it to work.</p> <p><strong><span data-contrast="auto">What you’ll do:</span></strong></p> <p>Strategy &amp; Leadership</p> <ul> <li>• Own the demand generation strategy and roadmap across SMB and mid-market segments, with full accountability for pipeline contribution, MQL/SQL targets, and CAC</li> <li>• Coordinate agency and contractor resources</li> <li>• Report pipeline performance and campaign ROI to the VP of Growth Marketing and cross-functional leadership</li> <li>• Define and evolve the demand gen tech stack — including Pardot, HubSpot, Salesforce, and emerging AI-powered tools&nbsp;</li> </ul> <p>Content-Led Campaign Production</p> <ul> <li>Lead the development and execution of content-focused integrated campaigns — from strategy and brief through asset production, distribution, and performance analysis&nbsp;</li> <li>Oversee the monthly webinar program targeting center directors and multi-site operators, spanning product education, industry trends, and customer stories&nbsp;</li> <li>Partner with Brand teams to ensure campaign messaging, creative, and assets are consistently on-brand and persona-appropriate&nbsp;</li> <li>Drive content syndication, SEO-informed programs, and inbound channel strategy&nbsp;</li> </ul&