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Job Description

Director of Brand Capabilities

Takeda Pharmaceutical

Cambridge, MA or Lexington, MA

About the role:

A dynamic and visionary individual is sought to join our organization to lead the Brand Capabilities Team.  Brand Capabilities is part of Commercial Learning & Development (CL&D) Team and is part Commercial Operations and Business Solutions (COBS) function within the U.S. Business Unit. 

As a key player in the Commercial Learning & Development leadership team, the Director of Brand Capabilities will play a crucial role in driving and navigating transformative initiatives while fostering a culture of continuous improvement, adaptability, agility and growth. The ability to effectively communicate and collaborate with stakeholders at all levels, combined with strategic thinking and exceptional problem-solving skills, and an enterprise mindset, will be paramount to success in this role. A dynamic leadership approach will be required to inspire and influence both Brand Teams and the broader organization. Passion for innovation, coupled with deep Marketing experience, will be instrumental in shaping our future and ensuring our continued success in a rapidly evolving marketplace.  

As the Director of Brand Capabilities, you will work closely with various levels of brand and launch leadership from Directors through Franchise Heads, as well as partner closely with cross-functional partners such as Analytics & Insights, Managed Markets, Patient & Market Access, Medical, etc.  The mission of Brand Capabilities is to serve as a strategic partner and business enabler that leverages expertise to provide capabilities development and business solutions to deliver a competitive advantage and unlock the greatest potential of our brands in support of our patients. This team plays an important role within the organization by partnering with brands and cross-functional colleagues to identify, develop and measure foundational and innovative capabilities that drive commercial excellence.  This is a unique leadership opportunity for an experienced strategic marketer who has a passion for enabling commercial excellence, driving transformative initiatives, and partnering across the enterprise to drive better outcomes for patients.

How you will contribute:

• Lead the Brand Capabilities Team.  Coach, inspire and motivate the team to drive brand excellence and deliver impactful solutions

• Partner and advise brand and launch teams and their cross functional partners on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement  

• Empower the team to create brand-focused assessment, identify capability and learning needs with brand partners   

• Facilitate connections and sharing of best practices across the USBU

• Work with launch leadership to develop the needed brand capabilities and business outputs for launch

• Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers

• Create and own the long-term brand capabilities roadmap by identifying future competency and capability development opportunities with brand partners  

• Take a future-focused approach to brand capabilities development by integrating digital, data and technology into meaningful solutions

• Influence and foster change management elements through initiatives suc