Business Manager- Electrical Machinery

Location: Austin
Department: Portfolio Business Unit
Reports to: Aditi Chauhan

Summary:

We are seeking a seasoned and driven Business Manager to lead and expand our Electrical Machinery (EM) business, with a primary focus on growing the transactional business! This role is essential in identifying market opportunities, driving strategic growth through distributors, and ensuring seamless coordination across Sales, Marketing, R&D, and other critical business functions. You will orchestrate market analysis, develop comprehensive strategies, and take ownership of revenue growth for the EM segment. Success in this role will involve establishing strong distributor relationships, aligning product innovations with market demands, and representing our organization as a leader with vision within the industry!

In this Role, Your Responsibilities Will Be:

1. Market Analysis & Targeting (STP - Segmentation, Targeting, Positioning):
   • Use market insights and competitive analysis to craft strategic decisions that will fuel business growth within the Electrical Machinery industry
   • Continuously supervise market trends, customer needs, and competitor activities to refine business strategy
2. Business Strategy Development:
   • Design, implement, and coordinate a robust growth strategy for the EM transactional business, particularly targeting distributor channels.
   • Collaborate cross-functionally with Distributors, Sales, Marketing, and R&D to ensure that business goals are aligned with market trends and customer demands.
   • Develop and implement a comprehensive Go-to-Market plan that drives demand generation, market penetration, and business expansion
3. Revenue Accountability & Execution:
   • Own and lead the revenue goals for the transactional business within the EMA segment. Ensure the alignment of Distribution, Sales, Marketing, and R&D to meet financial objectives.
   • Drive performance monitoring and identify gaps in execution plans. Lead cross-functional teams to address these gaps and implement corrective measures.
   • Leverage distributor relationships to ensure consistent revenue growth and explore opportunities for rapidly growing market reach
4. Customer Advocacy & R&D Influence:
   • Act as the voice of the customer for the Electrical Machinery segment, ensuring their needs and feedback are well-represented in product development efforts.
   • Partner with Product Development and R&D teams to influence product roadmaps and ensure alignment with customer and market requirements
   • Ensure that the company's PR&D (Product Research & Development) investments are aligned with the most critical customer and market needs
5. Thought Leadership & Industry Networking:
   • Build and maintain strong industry networks and relationships, positioning yourself and the company as leaders in the Electrical Machinery industry
   • Stay abreast of industry trends and technological advancements to provide thought leadership in both internal and external forums.
6. Distributor & Partner Relations:
   • Cultivate positive relationships with distributors and system integrators to drive business growth in the Transactional/ Broadbase EM business
   • Facilitate clear and effective communication across distributor and partner networks regarding strategy, product roadmaps, and focus areas.
7. Commercial & Business Acumen:
   • Lead efforts to explore new market opportunities for SAM expansion and identify potential growth drivers for the EM segment
   • Sales & Marketing savvy to help scale efforts
8. Cross-Functional Leadership:
   • Lead cross-functional teams to implement GTM strategies, focusing on generating market awareness, demand creation, and proficiency.

  For This Role, You Will Need:

• Bachelor’s degree in Business, Engineering, or a related field.
• 7-10 years of experience in business management, with a focus on driving growth through distributors in the industrial or electrical machinery sector.
• Consistent track record of developing and driving successful business strategies in sophisticated and competitive markets.
• Strong financial acumen
• Outstanding leadership and interpersonal skills, with the ability to influence cross-functional teams.
• Expertise in market analysis, customer segmentation, and growth strategy development.
• Excellent communication and negotiation skills with a history of building strong distributor relationships.
• Ability to thrive in a fast-paced, dynamic environment while leading multiple priorities.
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