Public Relations Manager

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

The Public Relations Manager will play a key role in supporting and executing Zeta’s external communications strategy, including earned media, executive visibility, and thought leadership. The role involves driving communications plans for product launches, owning the development of thought leadership content, and elevating Zeta’s position as an innovator in AI-powered marketing. The Public Relations Manager will work closely with various teams across the organization to ensure communications are aligned with business objectives. This position reports to the Group Vice President, Head of Communications. 

The ideal candidate is a strong writer and strategic thinker who brings deep experience in media relations, tech product communications, and proactive storytelling. They should thrive in a high-growth, fast-paced environment, be detail-oriented, and bring a collaborative, solutions-driven mindset to the team.  

This role is based out of either our NYC or LA office.

 

Job Requirements 

• Support and execute PR strategies that elevate Zeta’s brand, product narratives, and AI innovations 

• Draft and edit PR materials including press releases, media pitches, messaging docs, briefing materials, and award/speaking submissions that clearly positions Zeta’s value prop and differentiated product capabilities 

• Collaborate with product marketing to drive media for product announcements; as well as surface insights from Zeta’s Data Cloud and highlight customer success stories that showcase Zeta’s impact and turn them into compelling narratives and media angles.  

• Support media outreach and help identify and develop story angles that support Zeta’s broader narratives in the press as well as in emerging channels like podcasts, substacks and influencers. Monitor inbound media requests and coordinate with internal stakeholders to respond appropriately 

• Maintain and update media lists, coverage trackers, and reporting dashboards 

• Assist in managing day-to-day activities with our external PR agency to drive corporate and product media strategies 

• Partner with social media and content teams to amplify earned coverage across Zeta’s owned channels 

• Help prepare briefing docs and coordinate logistics for interviews, events, and speaking engagements 

• Work cross-functionally with other relevant teams including brand, social media, data science, content, events, and others  

• Develop an understanding of Zeta’s customers and products and stay on top of macro topics and trending stories where we can drive thought leadership and ensure Zeta’s relevance 

• Identify timely, culturally relevant moments for storytelling by monitoring the marketing, advertising, economic and other relevant  landscapes for trends, news cycles