Jobs and Careers

Sr Manager, Sales Enablement & GTM Excellence

United Statesfull_timeVerifiedPosted 5 Jun 2025

💰 $160,000/yr($130,000/yr – $160,000/yr)

About the role

Fluidra is looking for a Sr. Manager, Sales Enablement & GTM Excellence to join our team in Carlsbad, CA. WHAT YOU WILL CONTRIBUTE This strategic role leads sales rep enablement with go-to-market (GTM) execution to accelerate and grow share among Pool Pros. The core mission is to deploy high-impact sales and marketing tactics that drive lead generation, partner acquisition, conversion, retention, and attributable revenue. You will drive sales rep enablement by delivering the tools, targets, training, and tactics needed to convert and grow dealer accounts. This role is hyper-focused on frontline sales performance—identifying ways to reduce administrative burden while maximizing revenue-generating capacity. You will monitor pipeline and performance metrics to continuously identify improvements, implement enhancements, and train the field on how to fully leverage existing sales tools, GTM plays, and tactical initiatives. In addition to enabling reps, you’ll lead ongoing improvements to enablement tools, processes, Sales initiatives, and campaigns that drive dealer conversion and loyalty—blending digital outreach, direct-to-Pro promotions, sales aids, and field-level GTM execution. You will work closely with Sales Ops, Marketing, Digital, Data, and IT to ensure timely, aligned execution of enablement initiatives. The ideal candidate brings deep sales empathy, CRM fluency, and the ability to lead scalable initiatives that generate measurable impact in the field.This role requires a hands-on leader who thrives in both strategy and execution. You will own key initiatives end-to-end - leading cross-functional collaboration, driving tactical rollout, and ensuring measurable impact that helps reps close business and retain key partners. Additionally, you will:

Sales Enablement Strategy & Execution: Build and drive a strategic enablement roadmap that arms reps with the tools, rep-facing messaging, and conversion plays to win new dealers and deepen existing relationships. Define and track enablement success metrics—including rep engagement, conversion rates, sales velocity, tool usage, and adoption of key sales initiatives—to optimize field impact.
Sales Optimization Through Conversion & Retention Insights: Analyze sales pipeline trends and dealer purchasing behavior to pinpoint friction points and missed opportunities. Use these insights to refine sales tactics, field enablement tools, and GTM strategies that accelerate conversion and improve long-term retention.
Deploy Multi-Channel GTM Campaigns to Drive Pro Engagement: Lead the design and rollout of GTM initiatives—combining digital outreach, rewards program activations, and field enablement support—to help reps engage and convert Pool Pros across all customer touchpoints.
Leverage Sales Technologies to Maximize Pipeline Impact: Utilize tools such as CRM to drive visibility, targeting, and sales execution. Optimize workflows, deliver field-ready training, and lead adoption strategies that ensure reps use technology to convert and retain Pool Pros more effectively.
Drive Dealer Loyalty & Retention Through Reward Programs & Promotions: Strengthen dealer commitment by enabling sales with campaign assets and value narratives that position Fluidra programs as essential to the Pro’s success.
Cross-Functional Commercial Alignment: Align with Marketing, Sales Ops, Program Execution, and the Sales field to simplify go-to-market execution. Ensure strategies are delivered to the field in a rep-ready, easy-to-execute format.
Field Insight & Rep Partnership: Partner directly with sales teams to understand rep needs, objections in the field, and customer dynamics. Use these inputs to continuously improve sales readiness and conversion effectiveness.
Segmented Campaign & Offer Targeting: Tailor tactics based on customer segment (size, channel, value) to deliver personalized value that resonates across different dealer profiles.
Collaborate with Key Account Teams: Work closely with Key Account teams to support onboarding, retention, and growth of top partners. Provide targeted enablement and strategic support to teams managing Fluidra’s largest accounts, to drive long-term loyalty and partnership success.