Senior Product Specialist
CriteoAbout the role
What You'll Do:
As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on App advertising (App Retargeting & App Install), as part of the Seller Success team. Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and cross-sell to large advertisers, building bridges with agency and app platform teams, and bringing scalable enablement to the broader client base.
Drive Product Adoption & Revenue: Collaborate with sales teams to boost adoption and revenue in key segments, with a focus on Criteo's App offering (App Retargeting & App Install), by implementing strategic upselling and cross-selling efforts. This includes direct client engagement, customizing presentations and messaging, sharing product expertise to close knowledge gaps, matching customer needs with appropriate use cases, and connecting with relevant product and internal stakeholders.
Build Bridges: Engage directly with advertiser and agency app teams to establish Criteo as a trusted partner — your ability to navigate and influence those relationships is core to this role.
Drive Sales Excellence: Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours.
Simplify Complexity: Help sellers bridge knowledge gaps by translating advanced product solutions into clear, actionable strategies for clients.
Collaborate Cross-Functionally: Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement. Additionally, conduct client segmentation and prioritization to optimize specialist support.
Who You Are:
Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies. Experience with XL/Whale client engagement is preferred.
Deep knowledge of the mobile app advertising ecosystem — value proposition, KPIs, campaign mechanics (retargeting & user acquisition), measurement frameworks (SKAdNetwork, MMP integrations), and the agency buying model across the funnel.
Advanced understanding of the broader digital advertising ecosystem, with the ability to connect App solutions to full-funnel performance strategies.
Proactive approach to identifying opportunities and solving problems
Strong stakeholder management, and persuasive communication skills -comfortable presenting to C-level clients and agency leads.
Entrepreneurial mindset with a track record of bringing new advertising products to market in fast-moving, cross-functional environments.
Challenger Mindset, demonstrates a consultative, insight-led approach to selling -able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
We’re Criteo, the Commerce Intelligence Platform. Criteo helps busi
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