Associate Brand Manager - CRAFTSMAN®

Towson, MD/Northeast Remote

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As an Associate Brand Manager, you’ll be a key player in launching new products and shaping the global brand strategy for CRAFTSMAN®. Working closely with cross-functional partners, you’ll coordinate the development and flawless execution of brand plans. You’ll get to:  

• Help manage the creative development process: initiate new jobs, develop creative briefs, review creative from the internal agency (aka “the Studio”), route through legal for approvals, and provide thoughtful feedback to ensure every detail is right.

• Ensure adherence to Brand Guidelines for all brand assets related to new product launches (photography, product copy, e-commerce assets, packaging, in-store merchandising, etc.).

• Collaborate with Product, Sales, and Commercial teams on new product innovation, providing brand input throughout the process.

• Analyze market data and consumer research to inform brand decisions.

• Work with Insights teams to understand end-user behavior and needs.

• Conduct competitive analyses to identify trends and opportunities.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 1–3+ years of experience in marketing or brand management.

• A bachelor’s degree in marketing or a related field.

• Excellent attention to detail

• A passion (actually obsession) for brand building

• A team player and solution oriented mindset

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

The base pay range for this position in Maryland is $55,500 – $90,900 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.

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We Don’t Just Build The World, We Build Innovative Technology Too.

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