Manager, Product Marketing - Mobile

Who We Are

Founded in 2005, 2K Games is a global video game company,  publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms,  include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing  stewards of our growing library of  critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM. 

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market.

The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams.

If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!

What You Will Do

Marketing Campaign Strategy and Execution

• Lead marketing plan development and execution across paid, earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions. 
• Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
• Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
• Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
• Conduct competitive marketing analyses to provide sound marketing recommendations

Creative Positioning and Asset Development

• Define positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
• Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
• Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.

KPI Development and Mastery

• Identify, understand, and master key performance indicators of business goal success.
• Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
• Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
• Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.

What Will Make You a Great Fit 

• 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
• Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
• Ability to take ownership and responsibility for projects.
• Anticipates problems and then guides the teams as necessary.
• Rally partners and cross-functional teams to strive to achieve the desired business goals.
• Strong understanding of the full marketing mix.
• Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
• Innovative mindset and approach to try new