Senior Business Analyst

The Senior Business Analyst owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.

JOB ROLE SUMMARY

The Senior Business Analyst (Adobe Practice) owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.

Example assignments:

Value analysis workstream owner: Deliver value scorecards and facilitate value workshops for select customers to accelerate their ROI. Drive customer-facing workshops to establish a measurement framework of actionable KPIs, enabling the tracking of value-based adoption and realized business value to enhance consumption and usage of licenses. Conduct quantitative analysis, ROI modeling, and value realization benchmarking. Collaborate across multiple functional domains (both within Adobe and with customers), leading challenging conversations to reach logical and objective conclusions with actionable plans. Support the development of new value assets, tools, and collateral, contributing to the growth and evolution of the practice.

RFP proposal management: Work on qualified sales opportunities to respond to customer requirements and build contextualized responses. Collaborate with Solution Consultants and Sales to scope and identify technology fitment, mapping solutions to customer needs. Oversee the proposal plan from initiation to submission, act as a subject matter expert in a specific solution area, and coordinate efforts to maintain the content repository. Articulate the marketing message of Adobe DX solutions in customer-friendly terms tailored to specific needs. Provide expertise in Personalization Insights and Content Supply Chain, as well as a strong understanding of Customer Data, MarTech ecosystems, Content Generation, and Management ecosystems and integrations. Provide technical presales and in-depth knowledge of SaaS products in areas such as Generative AI for Digital Content, Content Supply Chain, and Digital Asset Management.

DUTIES AND RESPONSIBILITIES

• Holds discussions with stakeholders to understand their requirements.
• Translates requirements into business needs and works with the Program Manager & Adobe to create actionable development timelines.
• Grooms the product backlog on the path to product scale based on the prioritization of user stories and development requirements.
• Determines activities necessary to complete Requirements Management effort, including identification of stakeholders, and the selection of Requirements Management and business analysis techniques in accordance with the guiding principles of Adobe’s Delivery Methodology.
• Organizes and synthesizes complex information provided by stakeholders, formulating information into business, functional, and non-functional requirements, documented in a correct, clear, concise, comprehensive, and cohesive format.
• Develops a requirements management work plan to manage own and team’s activities, priorities, tasks, deliverables, and schedule, in coordination with the Project Manager.
• Effectively facilitates requirement sessions and uses a variety of elicitation techniques to obtain needed information from stakeholders to form business, functional, and non-functional requirements, including process mapping, JAD sessions, use cases, storyboards, prototyping, etc.
• Understands business problems and opportunities in the context of requirements, and recommends solutions that enable the client to achieve its goals while balancing the climate, priorities, capabilities, and constraints of both client and Adobe.
• Analyzes feasibility and resource changes as a result of requirements modifications through impact analysis reporting. Informs and advises affected parties of business impact.
• Participates actively in the development of testing strategies and test pl