Head, Enterprise Marketing

Flutterwave was founded on the principle that every African must be able to participate and thrive in the  global economy. To achieve this objective, we have built a trusted payment infrastructure that allows  consumers and businesses (African and International) make and receive payments in a convenient  borderless manner.

The Head, Enterprise Marketing will be responsible for developing and executing a comprehensive enterprise marketing strategy that accelerates business growth and market share across multiple markets. This individual is responsible for creating lead generation and lead nurture programs, executing demand generation and account based marketing strategies across multiple channels to attract and convert enterprise customers globally. 

This role reports into the Revenue Organization, and requires a strong leader capable of steering the company’s enterprise marketing efforts, and positioning Flutterwave as the go to market leader for enterprise payment solutions. 

Key Responsibilities:

• Develop and Execute Revenue Marketing Strategy: Lead the creation and implementation of Flutterwave’s Enterprise marketing strategy aimed at creating awareness and brand visibility, acquiring business clients, and revenue growth in key markets such as Africa, US and Europe
• Targeting and Segmentation: Utilize data driven insights to create targeted campaigns addressing specific needs of enterprise clients , focusing on high volume sectors such as e-commerce, SaaS, financial services etc.
• Sales Enablement: Collaborate with the revenue organization to create impactful marketing materials, sales collateral and tools that generate qualified leads and supporting materials to drive conversions
• Brand Building: Develop and execute strategies to elevate the Flutterwave brand in key B2B segments, focusing on building trust, recognition, and credibility in the global fintech and payments space
• Demand Generation: Lead generation  and lead nurture programs for enterprise prospects, implementing lead scoring and qualification processes to deliver quality leads to the sales team. Support the progression of leads through  sales funnel with nurture programs
• Account Based Marketing: Develop and execute a highly targeted ABM strategy focused on acquiring and engaging key enterprise accounts
• Retention, Engagement, Upsell & Cross Sell: Design and execute lifecycle marketing programs to improve customer retention, increase engagement, and identify upsell and cross-sell opportunities among existing enterprise customers
• Conferences & Events: Plan and manage the company’s presence at industry conferences, trade shows, and partner events to drive brand awareness and generate high-quality leads from enterprise accounts
• Content: Lead the development of high-quality, thought-leadership content tailored to enterprise clients, including white papers, case studies, blogs, webinars, and videos
• Team Leadership & Culture: Build and mentor a high-performing marketing team across geographies, fostering a culture of innovation, collaboration, and accountability
• Performance Marketing & Growth: Lead data-driven marketing efforts focused on driving direct revenue, customer acquisition, and long-term engagement
• Adaptability & Innovation: Thrive in a dynamic, fast-paced environment by embracing change and continuously innovating marketing practices to stay ahead of market trends
• Analytics and Optimization: Monitor, measure and report on the effectiveness of Enterprise marketing campaigns, continuously optimizing for ROI and customer acquisitions costs.
• Ensure personal information of customers, employees, and other individuals the company conducts business with is processed and protected in line with applicable data privacy policies, privacy laws, and global best practices.

Qualifications & Experience:

• Minimum of 12 years of B2B marketing experience, with at least 3 years in a leadership role
• Proven track record in leading marketing strategies for high-growth companies, ideally in fintech, SaaS, or technology sectors
• Deep understanding of the African business landscape strongly preferred
• Experience in revenue driven marke