Content Marketing Director

ABOUT THE ROLE  

This role will be responsible for leading the development and execution of A-LIGN’s content marketing strategy. In this role, you will be responsible for creating and implementing a comprehensive content marketing plan to drive brand awareness, engagement, and lead generation across multiple channels. 

Reports To: CMO/CPO 

Pay Classification: Full-Time, Exempt 

RESPONSIBILITIES  

• Develop and execute a performance-based content marketing strategy 
• Manage and distribute the editorial calendar and work cross-functionally with thought leaders and the global GTM function to define areas of focus and key topics 
• Work closely with the GTM team to identify key messaging and positioning to inform content development 
• Collaborate with internal and external resources to create engaging and impactful content for various channels such as website, blog, social media, email, webinars, video, and other digital assets
• Conduct regular research and analysis to stay up-to-date with industry trends, customer insights, and competitive landscape to identify content opportunities
• Create and monitor KPIs to measure the effectiveness of content marketing initiatives and optimize the strategy accordingly
• Manage the internal content team, as well as external agency and contractors
• Develop A-LIGN’s brand guidelines and ensure that content is aligned with brand and product messaging

MINIMUM QUALIFICATIONS 

• 5-7 years of content marketing   
• Proven track record of developing and executing successful content marketing strategies that drive business results. 
• Excellent writing and editing skills, with the ability to create compelling and engaging content that resonates with target audiences. 
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines. 
• Experience managing a team of content creators, as well as external agencies and contractors.
• Familiarity with content management systems, email marketing platforms, and social media management tools.
• Analytical mindset with the ability to measure and analyze the effectiveness of content marketing initiatives.
• Passion for cybersecurity and technology industry trends. 

SKILLS   

• Creative, innovative and resourceful
• Excellent writing and communication skills
• Impeccable attention to detail, strong project management and time management skills 
• Thrives in a fast-paced environment
• Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities

BENEFITS 

• Employer Paid Health, Vision, Dental 
• 401 (K) Plan with Employer Matching 
• Competitive Bonus Structure 
• Employer Paid Life Insurance and Disability Insurance 
• Generous Paid Time Off Plan
• Home Office Reimbursement
• Vacation Bonus
• Paid Office Closure December 24-January 1
• Paid Holidays Schedule
• Certification Reimbursement
• Flu Shot Reimbursement 

ABOUT A-LIGN 

A-LIGN is a technology-enabled security and compliance partner trusted by more than 2,400 global organizations to confidently mitigate cybersecurity risks. We work with small businesses to global enterprises with services spanning across SOC, Penetration Testing, PCI DSS, HITRUST, ISO and privacy compliance. Our proprietary compliance management platform is transforming the compliance experience by enabling an anytime, anywhere approach to audits. For more information, visit www.A-LIGN.com.  

COME WORK FOR A-LIGN! 

Apply online today at A-LIGN.com! 

A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!