Veteran Community Liaison (Business Development)

Overview

American Addiction Centers (AAC) is a leading provider of comprehensive addiction treatment services, dedicated to helping individuals overcome substance use disorders and achieve long-term recovery. With facilities nationwide, AAC offers evidence-based treatment programs tailored to meet the unique needs of each patient, including specialized care for veterans and active-duty military personnel. Our mission is to provide high-quality, compassionate care in a supportive environment, empowering individuals to regain control of their lives and rebuild healthy, fulfilling futures. Through cutting-edge therapies and a commitment to clinical excellence, AAC strives to be a trusted partner in the journey to recovery.

 

In this role, you will serve as a critical liaison between VA centers and our treatment facilities, and advocate to veteran by helping veterans in need of addiction treatment by fostering strong referral relationships. Through targeted outreach, data-driven strategies, and collaboration with admissions and clinical teams, you will be responsible for building and maintaining a network of VA and military community partners. Your efforts will ensure a seamless patient referral process while driving the growth of our veteran-focused treatment programs.

Responsibilities

Duties and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Area of responsibility: Huntsville, AL

 

Strategy and Market Growth

• Identify and target military and VA referral sources through cold calls and follow-up outreach when phone attempts are unsuccessful.
• Develop and execute strategic outreach plans, including a focus on diversifying referral sources with at least five different community partners per month.
• Reactivate inactive community partners and transition partners from referral-only to active admissions.
• Responds immediately to inquiries and referrals.

Data and Analytics

• Track all outreach efforts and referral metrics in Salesforce, ensuring 95% accuracy in recording activities.
• Analyze referral data to identify trends in community partner engagement and refine strategies for increasing referrals and admissions from VA sources.

Account Servicing and Relationship Management

• Conduct in-person or face-to-face meetings with existing community partners daily, ensuring strong relationship management and retention.
• Deliver at  in-service presentations per month to educate partners on the company’s treatment programs for veterans.
• Actively maintain relationships with referral sources by providing resources, tours, and timely follow-up for continued engagement and satisfaction.
• Attend & participate in local events and conferences where applicable

 Administrative and CRM Management

• Maintain accurate records of all interactions, meetings, and referral activities in Salesforce, ensuring that all outreach is properly documented and tracked.
• Schedule meetings, tours, and presentations with community partners, and ensure timely follow-ups are logged in the CRM.
• Use Salesforce to track the development of community partners, monitoring their transition from referral-only to active admissions status.

Collaboration and Internal Communication

• Serve as a liaison between VA centers and the company’s treatment facilities and advocate to veterans ensuring smooth communication and coordination between the referral source and the admissions departments for timely patient placement.
• Communicate with veteran on referral options and educate veteran on process
• Work closely with the admissions and inside call center teams to coordinate patient placements and provide timely updates on referral status.
• Collaborate with clinical staff to ensure that veterans referred for treatment receive appropriate care and attention based on their specific needs.
• Share feedback and insights from community partners to improve the effectiveness of VA outreach initiatives across the organization.

Qualifications

Education/ Experience:

 

Travel required within the region. 

 

Education

• Bachelor’s degree in business, marketing, healthcare administration, or a related field is preferred.
• Relevant certifications in behav