Global Strategic Marketing Manager - CAS
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
This position will be very visible to the organization and play a critical role in driving a successful launch that has high impact to the business.The key responsibilities include setting the global launch plan, collaborating with cross functional team on product delivery, and working with regional teams on launch executions. A successful candidate is passionate in learning new technologies with both upstream and downstream product marketing experience and acts boldly and fast to drive outcomes.
Responsibilities may include the following and other duties may be assigned.
- Provide support to set the overall global product launch strategy
- Create detailed launch plan and define key launch tactics and activities.
- Work closely with product development team to address issues to ensure on time product launch.
- Perform business analysis on pricing and other initiatives to facilitate rapid commercial adoption.
- Build demand forecast in coordination with key regions and work with supply partners to ensure product supply.
- Performs competitive analysis and develop relevant product value proposition.
- Formulate clinical claims in accordance to evidence generation strategy to support the product value proposition.
- Formulate pipeline recommendations and priorities while leading strategy and business plans including support to all business development related opportunities. Build brand, and launch assets, and communicate the product message thru omni-channels.
- Collaborates effectively with regional commercial teams worldwide to drive executions.
- Develops close KOLs relationships and engage and collect feedback from key customers through focused activities such as Voice of Customers and Advisory Board.
- Analyze competitors and ensure competitive strategies are in place for new and existing products
- Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical and New Business Development for strategic plan formulation and execution as needed
- Provide periodic update to senior leadership on launch update.
Required Knowledge and Experience:
- A minimum of a bachelor's degree is required; an MBA or related master's degree is preferred.
- A minimum of 7 years of overall business experience is required.
- A minimum of 5 years of marketing (include both upstream and commercial marketing), R&D, sales, clinical or medical affairs experience is required.
- Previous experience in global product launch and understands the regional differences.
- Previous experience in the electrophysiology industry is essential.
- Deliver product training at global launch training programs and ensure product knowledge is effectively transferred to commercial regional groups and field organizations.
- The ability to learn complex technology/clinical applications is required.
- Strong presentation and customer relations skills are required.
- The ability to build rapport and connections with cross functional and global commercial organizations is essential.
- Communication, relationship-building, and project management skills are critical.
- Must be willing to work in both clinical and animal facilities and capable of wearing protective lead clothing.
Nice to have Knowledge and Experience:
- Sales experience in medical devices
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s