Director, Campaign Management

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Campaign Management leads a portfolio of omnichannel marketing campaigns across the enterprise, driving measurable business results through integrated, customer-centric activations. This high-impact, high-visibility role requires a seasoned marketing operations leader who thrives in a fast-paced, high-volume environment. The Director oversees a team of 5–6 campaign managers and marketing specialists, ensuring operational excellence and cross-functional alignment across strategy, creative, brand, merchandising, digital, CRM, media, and analytics teams to translate business priorities into structured execution plans and deliver world-class campaigns that fuel brand growth, customer engagement, and revenue.

What You Will Do

• Drive end-to-end campaign management, including planning, execution and optimization for assigned marketing initiatives, ensuring alignment with business objectives and marketing goals. 
• Inspire, coach, and develop a high-performing team of campaign managers and specialists. Foster a culture of collaboration, accountability, problem-solving, innovation, and speed-to-market. 
• Serve as the connective tissue between marketing, merchandising, digital, creative, media, CRM, analytics, and executive leadership. Ensure campaigns are fully integrated, well-resourced, and on-track. 
• Establish and run program cadences including briefings, reviews and executive check-ins while maintaining dashboards and program summaries to communicate progress and escalate risks.  Ensure consistency with PMO standards. 
• Own the campaign calendar and intake process. Identify bottlenecks and friction points. Use scalable processes and tools to manage hundreds of concurrent campaign components across multiple channels and teams. 
• Present campaign strategies, milestones, and results to senior leadership. Translate complex performance data into clear, actionable insights. 
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Omnichannel Campaign Leadership: Demonstrates deep expertise in managing large-scale, integrated campaigns across paid, owned, and earned channels, including digital, social, email, media, and in-store.

Strategic Marketing Execution: Translates enterprise priorities into actionable, customer-centric campaign plans that drive measurable results.

Project and Program Management: Excels at structuring, prioritizing, and delivering hundreds of concurrent initiatives through strong planning, organization, and time management skills.

Operational Excellence: Implements scalable processes, tools, and workflows to ensure campaign accuracy, speed-to-market, and resource optimization.

Cross-Functional Collaboration: Builds alignment across diverse teams—creative, brand, digital, media, CRM, analytics, and merchandising—to ensure seamless execution and communication.

Data-Driven Decision Making: Leverages analytics and performance data to optimize campaigns, identify insights, and articulate impact to senior leadership.

Leadership and Team Development: Inspires and develops a high-performing team, fostering a culture of accountability, innovation, and continuous improvement.

Stakeholder Management: Influences and builds trust with senior executives and cross-functional partners through clear, confident, and solution-oriented communication.

Technical Fluency: Proficient with marketing technology and campaign management tools (e.g., Salesforce, Adobe, or equivalent platforms).

Enterprise Agility: Thrives in a fast-paced, high-volume environment; adapts quickly to changing business needs while maintaining focus on execution and quality.

Emotional Intelligence and Resilience: Leads with composure, empathy, and clarity under pressure, balancing strategic perspective with tactical excellence.