Sr. Marketing Manager - Passion Points

Job Description

#LI-EH1

Are you a marketeer at heart - an audience expert with a flair for innovation?

Buckle up for a fantastic drive with our New Business team as the go-to-person in the organization for Passion Point projects, with a focus on product and marketing development!

Core Responsibilities

• End-to-end global GTM and communication campaigns towards consumers and shoppers, from briefing to playbook and toolbox development as well as execution (Owned, Earned, Shared, and Paid programs)

• Ensure phenomenal collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO Branded Channels e.g.

• Work closely with Regions and Markets to help transitioning the global campaign to a local execution, guiding and helping our collaborators

• Ensure excellent partnerships with our IP partners through the full communication development process - collaborating closely with the franchise leads and partnerships

• Lead our LEGO® identity for cross-franchise communication in all channels, ensuring coherence across the full portfolio

The role is located in Billund, DK.

Play your part in our team succeeding

The LEGO Group wants to connect with our audiences through their passion by offering more experiences and products with an audience-first approach. With this ambition comes exciting innovations in the products and experiences we create, as well as how we bring these to market.

The Sr. Marketing Manager is a part of the Passion Points team in LEGO New Business. Look forward to actively leading the development and execution of audience-first GTM in collaboration with the Head of Product and to supporting the team in succeeding every day!

Do you have what it takes?

• Proven experience in consumer products marketing - developing and leading product campaigns and agency management

• A talent for building an understanding of consumer and shopper needs, as well as an intuitive judgement of how we can connect with culture in an authentic and meaningful way

• Fantastic presentation and writing skills with the ability to convey a compelling and concise message - your communication style engages and inspires colleagues and senior management

• An innovative, open mind as well as learning agility - ready to build bigger thinking through collaboration

• An effective leader and relationship builder across functions, levels and business units - you build positive relationships and influence big matrix organizations with internal-external agendas

• Solid business understanding used for driving incremental growth

• Persistence and resilience - finding excitement in working in flexible and constantly evolving environments

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s